Chief Marketer Staff

• Agencies

  PMG Reiterates Pleas for Healthcare Relief, Delivery Cut

  Postmaster General Wednesday repeated his request to Congress for relief from its more-than $5.8 billion annual healthcare payment obligations and for a change in the law that would allow it to cut mail delivery days, if necessary

• Listline e-Newsletter 3/25

  SMD Media Services has taken over management of this file, which names 690,725 families who responded to a direct response TV ad

• Agencies

  Miller Loyalty Program Grows to 150,000, Baseball Rewards Added

  With about a year under its belt with a new loyalty program, Miller High Life is launching a fresh volley of promotions and has added a new reward category to its loyalty program: baseball-themed merchandise.

• Agencies

  Getting the ROI on Incentive Programs

  It isn’t another buzzword. Not in this Great Recession. It’s more like a buzz saw and all businesses had better know how to handle it.

• Agencies

  Amtrack Pairs Loyalty Rewards with National Train Day Events

  For those of you who didn’t know, National Train Day is May 9 and Amtrak plans to host a number of events across the country to push rail cars as an environmentally sensible way to travel.

• Agencies

  MaggieMoo’s Offers Tax Filers a Free Scoop

  Customers who find that Tax Day leaves a bitter taste will be able to lick that problem this April 15 if they’re near a participating store in the MaggieMoo’s Ice Cream & Treatery chain.

• Agencies

  P&I Postscripts

  RYMAX MARKETING SERVICES: a provider of merchandise to the incentive industry, has signed an exclusive partnership to offer Philip Stein watches and wine wands.

• Agencies

  J.Crew Filing Details 2008 DM Activity

  Despite a 5-million-copy cut in catalog circulation, J.Crew

• Email

  EWayDirect Acquires The Catamount Group

  EWayDirect, an online marketing service provider, has acquired The Catamount Group

• Executive Search International Offers Job-Search Coaching Services

  Executive Search International a recruiting firm specializing in the direct marketing and interactive fields, has launched a job search and career coaching service for senior-level DMers.