Chief Marketer Staff
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Email
EWayDirect Acquires The Catamount Group
EWayDirect, an online marketing service provider, has acquired The Catamount Group
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Executive Search International Offers Job-Search Coaching Services
Executive Search International a recruiting firm specializing in the direct marketing and interactive fields, has launched a job search and career coaching service for senior-level DMers.
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David Nussbaum, President of Direct Network, Dies
David Nussbaum, founder and president of Direct Network Inc., a North Brunswick, NJ list brokerage and direct response advertising agency, died last weekend of a heart attack
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Agencies
Jon Schneider, Client Service Director at MRM Worldwide, Dead At 52
Jon Schneider, executive VP and director of client service for the flagship office of MRM Worldwide, died suddenly on Sunday, March 22, at his home in Brooklyn, NY.
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Email
Firm Promises E-mail List-Growth Success
Ask any e-mail marketer what their biggest challenge is and list-growth will surely be somewhere near the top.
Enter Pontiflex
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Email
Stupid Campaign Watch: Re-branding Nigeria?
Nigeria has launched a campaign to clean up its image as the 419 scam capital of the world.
Dubbed
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Agencies
Mailstream: March 25
A polywrapped catalog from The Republic of Tea includes a sample packet of Strawberry Vanilla tea, and an opportunity to make a charitable contribution with certain purchases. Plan USA, a worldwide orphan assistance organization, offers a bracelet asks for either a recurring or one-time donation. And a package touting Dr. Andrew Weil’s Self Healing Newsletter contains involvement devices, an offer for a free gift, and a soft offer of $19.95 for 12 issues.
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Email
ISIPP Announces Feedback Loop Service
The Institute for Social Internet Public Policy last week announced the launch of Feedback Loop Reports, a new service that works with ISIPP’s flagship service, SuretyMail, to monitor user feedback loops and compile them into a daily report
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Listline e-Newsletter 3/24
This file names 13,785 individuals sourced from a variety of direct
response vehicles.