Chief Marketer Staff
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Listline e-Newsletter 3/27
This file names 1,718 individuals who sought new business opportunities
online between December and February. -
Agencies
Meet the Broker: Herb Torgersen
A nearly 29-year industry veteran, Herb Torgersen now sees a lot of growth potential among such non-traditional direct marketers as pharmaceutical and consumer packaged goods companies
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Listline e-Newsletter 3/26
This file names more than 1.4 million online-sourced subscribers to the nba.com Web site.
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Agencies
Buy a Ticket, and Disney Plants a Tree
To promote the first full-length theatrical film launched under its year-old Disneynature documentary label, the Walt Disney company is offering to plant a tree for every U.S. ticket it sells during the movie’s first week of release.
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Agencies
Walmart Celebrates the Decade of SpongeBob
The in-store sale will be integrated with Walmart’s TV, print and online advertising for the month, as well as in-store signage and a presence in the Walmart circular and on the main Web site.
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Agencies
Five Ways to Make Retail Partnerships Work
In any economic climate, partnerships can be a good addition to a brand’s marketing mix. They provide increased reach, stretching of marketing budgets and positive brand associations. Just as important as choosing the right partner is ensuring that your partnerships are relevant in retail environments.
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Agencies
Beauty Category Struggles, Some Bright Spots
The beauty industry has suffered along with the rest trying to pitch products to weary consumers in a trouble economy.
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News Brief
MARS ADVERTISING: a shopper marketing advertising agency, has promoted Sue Golden to senior vice president and general manager
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Kurtis M. Ruf Named Bob Stone DMer Of The Year
Kurtis M. Ruf has been awarded the 2009 Bob Stone Direct Marketer of the Year Award by the Kansas City Direct Marketing Association. Ruf