Chief Marketer Staff
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InfoGroup To Sell Macro International Unit
InfoGroup will sell Macro International, a market research unit, to ICF International. The cash transaction is valued at $155 million.
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Agencies
Satmetrix Reveals Most-Promotable Companies
A new study lists the companies consumers are most likely to recommend to their friends and family
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Agencies
Aeropostale To Support Kids Business With Web Site, Retail Stores
Fashion marketer Aeropostale will launch a new
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Agencies
Details Emerge for American Eagle’s DM Strategy
In a discussion of its 2009 plans, apparel marketer American Eagle referred to direct marketing
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Agencies
Think Outside the Box: Enhance Data to Optimize Response
Finding good, affordable, responsive lists seems to be getting harder and harder every day
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Listline e-Newsletter 3/30
This file names 1,223 health advocates belonging to an organization seeking to reduce cardiovascular disease in minority populations
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DMEF Names Rising Stars, Corporate Commitment Company
The Direct Marketing Educational Foundation (DMEF) has revealed its 2009 Rising Stars Award recipients, as well as the firm that has earned its 2009 Corporate Commitment Award.
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Agencies
DM Strong As Income, Sales Are Off For A&F
Don’t blame direct channels for Abercrombie & Fitch’s lackluster 2008 performance. While the retailer’s overall sales and net income fell, direct sales rose both in term of total volume and as a percentage of sales. More, along with The Analyst’s Take, follows.
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Listline e-Newsletter 3/27
This file names 1,718 individuals who sought new business opportunities
online between December and February.