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Chief Marketer Staff

  • Agencies

    No Proof of ROI

    Each issue, Chief Marketer will share one marketer’s story about what frustrates him about marketing technology. First up is Orvis’ Brad Wolansky. Brad

  • Full Court Press

    Know the Business Objectives Make sure there is sound understanding of a company’s business objectives. Since sponsorship is a big part of the marketing

  • Use Video to Boost Search Results

    Video search results are 53 times more likely to appear at the front of a Google search than text pages, according to Forrester Research analyst Nate Elliott. Google “blends” all kinds of content, including news stories

  • Drummer Pulls Off Best Net Marketing Promo Ever

    Journeyman session drummer Josh Freese has just finished what was arguably the most creative promotion of online content in Internet history

  • Agencies

    Stupid Academia Watch: An Online Ad Implosion? Pshaw!!

    What the heck are they teaching at Wharton these days? We sure better hope a recent guest column on TechCrunch by Eric Clemons is not a representative example

  • Agencies

    Online Advertising Grows 10% in 2008: IAB

    Though its growth has slowed, the death of online advertising has apparently been greatly exaggerated

  • Merkle Launches Health And Pharmaceuticals Unit

    Marketing services firm Merkle has launched a unit that will focus exclusively on providing data-driven marketing strategy and integrated communications on the health and pharmaceuticals sector. More, along with The Snarker’s Take, follows.

  • Volume, Value of DM M&A Down In First Quarter

    Investment bank Petsky Prunier tracked 174 merger or acquisition transactions within the marketing, advertising and digital media industries. More, along with The Bean-Counter’s Take, follows.

  • Agencies

    The Right Stuff: A Tribute to Tom Foster

    When asked how he was doing on March 19, 1996, Tom Foster answered,

  • April/May Issue 2009

    Kmart Goes for Customers Who Want Style With Smarts; Promo Interactive Survey Shows Brands See More Potential in Digital Media Than Ever; & Return to Gender: When It Comes to Speaking to Women, Who Does a Better Job?