Chief Marketer Staff, Author at Chief Marketer

Search Ads Get Grabbier

Yahoo Search doesn’t combine video with other search results as Google does. But that doesn’t mean marketers can’t serve up sound and motion when users go looking for them on Yahoo

Agencies

The Most Popular Coupons Printed in February Were for Ready-to-Eat Cereal

Yogurt and salty snacks rounded out the top three based on the number of coupons printed by category, according to Coupons.com, a network for digital coupons

Digital

Shop Talk

Mark Snyder can empathize with Barack Obama, another leader who has taken over in a really tough time. Except Obama didn’t have to worry about Black Friday.

Email

Avoiding Scams in E-Mail List Deals

So you’re sitting at work one day doing whatever it is you do and an e-mail arrives from someone you’ve never met claiming

Agencies

Use Your Data to Know Your Customers

Marketers are bombarded with solutions, plans and tips to increase campaign response rates, especially during trying economic times. But they can’t employ

Agencies

In-Market Timing

Retailers often allocate a healthy chunk of their promotional efforts and budgets to customers who made the most recent transactions. But these efforts

Email

Quick Tips: E-Mail Opt-Outs

TIP 1: Don’t make a customer work to find your opt-out information

Tip Sheet/E-Mail April/May 2009

Helpful HintsE-MAIL LIST HYGIENE 101 Clean Those Files Deleting inactive addresses from a house file may be the last thing most traditional direct marketers

Agencies

It pays to keep loyalty program members happy, and the rewards can make all the difference. Program participants are 70% more likely to recommend a product, service or brand than the general population, a new study has found

Digital