Web: Did You Know…Boomers are Invading Facebook?

Posted on by Chief Marketer Staff

• Women over 55 are the fastest growing U.S. demographic on Facebook and now number 1.5 million among the social network’s 180 million registered users.
• The number of Facebook users over 35 almost doubled from January to March. Over the six months from Sept. 2008 through Feb. 2009, the largest registration increase in absolute numbers came from men and women 35-44.
• Facebook is starting to outpace Google as a referral Web site—that is, the stop that sends visitors to other sites. Analytics agency Hitwise found that since January, more Web users have come to CafeMom, video site Tagged, gossip blog PerezHilton.com and Twitter from Facebook than from Google.

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