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A Call to Managers: Cut the Nonsense

What is it about human nature in the workplace that makes those who have a little power crap all over those who don

Email

Reported Internet Crime Soars; E-mail Top Fraud Channel: FBI

Consumers filed 275,284 complaints with the Internet Crime Complaint Center in 2008, marking a 33.1% increase over 2007, the U.S. Federal Bureau of Investigation reported yesterday

Listline e-Newsletter 3/31

Belardi Ostroy has won management of this file naming 16,770 direct mail
sold last-30-day new-to-file buyers of women

Mobile

Carnival Cruise Places Interactive “Aquariums” in Store Windows

To engage viewers and get them thinking about life on the ocean, Carnival Cruise Lines is placing interactive digital “aquariums” into empty store windows in six U.S. cities.

Agencies

Pepsi Porch Opens at New York Mets New Home

Pepsi and Gatorade have signed a multiyear marketing and promotional partnership with the New York Mets and their new home, Citi Field.

Disney Virtual Parade Goes Viral

A Web campaign to get visitors to design themselves and their friends into a customized Disney Main Street Parade has produced thousands of parades in two months and plenty of viral buzz for Walt Disney World Resorts

Social

Building a Following on Twitter

Web sites have users, Facebook has friends, and Twitter has followers. They follow your messages—and in the process, they follow your life.

Euro RSCG Chicago Adds Sprint Digital Work

Sprint has named Euro RSCG Chicago as its digital marketing agency of record, expanding the agency’s existing work as Sprint’s direct marketing agency of record.

News Briefs

WOOLITE: has teamed up with fashion expert and host of TLC’s “What Not To Wear,” Stacy London

The Top 5 Corporate Blogging Mistakes—and How to Avoid Them

Most business blogging seems to be failing to accomplish anything that is meaningful, and more importantly measurable. That’s because bloggers are universally making the same five mistakes