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Chief Marketer Staff

  • News Briefs

    AKQA: said that Jim Rossman has taken the post of president and chief operating officer at the independent digital marketing agency

  • CADM Names 11 Emerging Leaders

    CADM, the Chicago Association of Direct Marketing, has announced the first recipients of its EL (Emerging Leaders) Awards.

  • Princeton Fulfillment And W.A. Wilde Form Joint Venture

    Princeton Fulfillment Solutions and W.A. Wilde have formed a joint venture that will be called Princeton Wilde Fulfillment Solutions.

  • Agencies

    DMA, Forest Ethics Trade Jibes Over SF Do-Not-Mail Resolution

    The Direct Marketing Association’s Mail Moves America coalition said it was disappointed by a San Francisco resolution calling for the creation of a do-not-mail program. More, along with The Lobbyist’s Take, follows.

  • Agencies

    Mail Stream: A Report on Incoming Direct Mail

    The March catalog from Design Within Reach features a 15% discount as well as free shipping. Helen Keller International’s fundraising package features pocket magnifier and address label freemiums, and a solicitation mailer from Garden design breaks from the magazine’s usual voucher package, as well as offering two free years with a paid one-year subscription.

  • Listline e-Newsletter 4/01

    MetaResponse Group has won the management of this file of 61,783 subscribers to an online investment newsletter

  • Agencies

    Twitter’s Growing, But Is It a Marketing Tool?

    The platform’s growing, but is it a marketing tool? Talk about a disruptive technology: Twitter’s currently disrupting plenty, from Jennifer Aniston’s romance

  • Agencies

    Mobile: Did You Know….Web Access is Up?

    Mobile users who access the Web via cell phones more than doubled in the last year, to 63.2 million worldwide

  • Agencies

    Carnival and Bank of America Go Mobile in Promos

    Mobile phones are among our most personal possessions. We guard their privacy, shield them against spammers, and go frantic when they go missing. But ask us to use them for some fun with five

  • How Surprising Are You?

    Shocking and delighting your customers sounds like a swell idea but how do you measure the element of surprise? In this economy, attention is a valuable