Chief Marketer Staff

• CADM Names 11 Emerging Leaders

  CADM, the Chicago Association of Direct Marketing, has announced the first recipients of its EL (Emerging Leaders) Awards.

• Princeton Fulfillment And W.A. Wilde Form Joint Venture

  Princeton Fulfillment Solutions and W.A. Wilde have formed a joint venture that will be called Princeton Wilde Fulfillment Solutions.

• Agencies

  DMA, Forest Ethics Trade Jibes Over SF Do-Not-Mail Resolution

  The Direct Marketing Association’s Mail Moves America coalition said it was disappointed by a San Francisco resolution calling for the creation of a do-not-mail program. More, along with The Lobbyist’s Take, follows.

• Agencies

  Mail Stream: A Report on Incoming Direct Mail

  The March catalog from Design Within Reach features a 15% discount as well as free shipping. Helen Keller International’s fundraising package features pocket magnifier and address label freemiums, and a solicitation mailer from Garden design breaks from the magazine’s usual voucher package, as well as offering two free years with a paid one-year subscription.

• Listline e-Newsletter 4/01

  MetaResponse Group has won the management of this file of 61,783 subscribers to an online investment newsletter

• Agencies

  Twitter’s Growing, But Is It a Marketing Tool?

  The platform’s growing, but is it a marketing tool? Talk about a disruptive technology: Twitter’s currently disrupting plenty, from Jennifer Aniston’s romance

• Agencies

  Let’s Make a Deal: Consumers Want to Play Online

  Marketers were expected to drop about $1.86 billion on games, contests and sweepstakes last year, compared to $1.80 billion in 2005, according to Veronis Suhler

• Digital

  Online in Troubled Times

  Under pressure to make every marketing dollar count in this recession, marketers are gravitating to channels that offer measurability, accountability

• Search Ads Get Grabbier

  Yahoo Search doesn’t combine video with other search results as Google does. But that doesn’t mean marketers can’t serve up sound and motion when users go looking for them on Yahoo

• Agencies

  Economize Those High-Cost Vehicle Tours

  It’s time to step on the gas. Brand-tour marketing may be expensive, but there’s never been a better time to hit the road