Chief Marketer Staff, Author at Chief Marketer

I Can’t Believe It’s Not Butter Runs Contest with Deen Brothers

Home cooks who want to test their celebrity-chef mettle can do so in a new Web contest just launched by Unilever’s I Can’t Believe It’s Not Butter brand

Agencies

Dreyer’s Contest to Serve Up 1,500 Ice Cream Parties

Dreyer’s/Edy’s is about to embark on its fifth year serving up ice cream socials in thousands of neighborhoods across the country

News Briefs

AKQA: said that Jim Rossman has taken the post of president and chief operating officer at the independent digital marketing agency

CADM Names 11 Emerging Leaders

CADM, the Chicago Association of Direct Marketing, has announced the first recipients of its EL (Emerging Leaders) Awards.

Princeton Fulfillment And W.A. Wilde Form Joint Venture

Princeton Fulfillment Solutions and W.A. Wilde have formed a joint venture that will be called Princeton Wilde Fulfillment Solutions.

Agencies

DMA, Forest Ethics Trade Jibes Over SF Do-Not-Mail Resolution

The Direct Marketing Association’s Mail Moves America coalition said it was disappointed by a San Francisco resolution calling for the creation of a do-not-mail program. More, along with The Lobbyist’s Take, follows.

Agencies

Mail Stream: A Report on Incoming Direct Mail

The March catalog from Design Within Reach features a 15% discount as well as free shipping. Helen Keller International’s fundraising package features pocket magnifier and address label freemiums, and a solicitation mailer from Garden design breaks from the magazine’s usual voucher package, as well as offering two free years with a paid one-year subscription.