Chief Marketer Staff

• Agencies

  Sunny Delight Tours Sample New Smoothies

  Sunny Delight Beverages Co. is embarking on two road trips to introduce a new product, SunnyD Smoothies

• Barbie Arrives in Kentucky Derby Fashion

  The Kentucky Derby Barbie Doll has made an appearance at retail stores, decked out in a floral sundress, faux pearl necklace and spring sandals. Her outfit is topped with a stylish, oversized white hat blossoming with flower accents

• News Briefs

  CAMPBELL SOUP CO.: has entered into an agreement to acquire artisan bread maker Ecce Panis, Inc., headquartered in East Brunswick, NJ

• Transform Your Brand With Search

  Thanks in part to natural search, “brand awareness” displaced sales in 2008 as the top objective for advertisers’ search efforts

• Email

  DMi Partners Establishes E-Mail Division

  DMi Partners, Inc., an interactive marketing and e-business management firm, has launched an e-mail marketing division.

• Criswell Associates Names Alan Randolph EVP/Chief Strategic Officer

  Marketing communications and political consulting firm Criswell Associates has named Alan Randolph, executive VP and chief strategic officer of the firm.

• Agencies

  DMA to Show UPU Members U.S. DM Practices

  The Direct Marketing Association has signed a memorandum of understanding with the Universal Postal Union. Under the memorandum

• Get Into SMS–Or Risk Losing Sales

  If you’re not SMS-ing with your clients, your competition has beat you to the punch. Here’s your SMS Crash Catchup Course

• Listline e-Newsletter 4/06

  In March, 11,459 individuals sourced from telemarketing enrolled in a club to buy discounted consumer goods and prescription medications

• Agencies

  Charming Shoppes Names Lehman Brothers COO As CEO

  Charming Shoppes, Inc. has named James P. “Jim” Fogarty president and CEO. Fogarty will also serve as a member of the company’s board of directors.