Chief Marketer Staff

• Expedia Focuses On Growth

  Online travel firm Expedia Inc. generated $635.7 million for itself while racking up $5.23 billion in bookings for hotels around the world during first-quarter 2009.

• Agencies

  Cabela’s Sends Mixed Message About DM

  A cursory glance at first-quarter financials for Cabela

• Hulu.com Gaining Ground as Online Video Stop: Report

  Hulu.com, the commercial-supported Web site that offers TV shows and movies, is coming up fast in the ranks of Internet destinations for video

• Five Ways to Boost ROI of Behavioral Targeting Campaigns

  The number of interactive marketers using behavioral targeting is picking up speed, growing from 16% in 2007 to 24% last year.

• Agencies

  Valassis Income Rises, Revenue Drops

  Valassis posted net income of $13 million for the first quarter, as compared with $10.9 million in the prior year.

• Email

  Four Indicted in Alleged College Spam Scheme

  Four men have been indicted on charges stemming from an alleged massive spam scheme that targeted some 8 million student e-mail addresses on more than 2,000 colleges and universities

• Agencies

  Situ8 Hires Erik McKinney as VP

  Situ8, the Chicago-based experiential agency, has hired Erik McKinney as vice president

• Agencies

  Meet the Broker: Bill Ochs

  Today we meet Bill Ochs, director of list sales at Macromark, where he’s worked for the past four and a half years. Despite overall economic gloom, he’s been able to find strength in categories such as health and business opportunities.

• Listline e-Newsletter 4/30

  SMD Media Services has won management of this file, which names 885,000 direct mail- and phone survey-sourced individuals between ages 45 and 60

• Social

  Church’s Chicken Links Cash Giveaway to Twitter

  With the official launch of its brand on the Twitter microblogging service, Church’s Chicken has announced the addition of a community-benefit element to its newly beefed-up interactive marketing efforts