Chief Marketer Staff

• Listline e-Newsletter 5/4

  This file names 61,585 professionals who consented to receive marketing materials online

• Social

  Five Must Ask Twitter Questions

  Little doubt remains about Twitter’’s potential as a marketing tool, but a great debate exists about how, when and for what purposes Twitter should be incorporated into the marketing mix

• Data & Analytics

  Steps to Managing Spanish Language Translation

  In 2007, the Hispanic population had grown to an estimated 44,852,816. Given these numbers, this is an important audience to reach. However, from a language standpoint it’s not as simple as you may think

• Expedia Focuses On Growth

  Online travel firm Expedia Inc. generated $635.7 million for itself while racking up $5.23 billion in bookings for hotels around the world during first-quarter 2009.

• Agencies

  Cabela’s Sends Mixed Message About DM

  A cursory glance at first-quarter financials for Cabela

• Hulu.com Gaining Ground as Online Video Stop: Report

  Hulu.com, the commercial-supported Web site that offers TV shows and movies, is coming up fast in the ranks of Internet destinations for video

• Five Ways to Boost ROI of Behavioral Targeting Campaigns

  The number of interactive marketers using behavioral targeting is picking up speed, growing from 16% in 2007 to 24% last year.

• Agencies

  Valassis Income Rises, Revenue Drops

  Valassis posted net income of $13 million for the first quarter, as compared with $10.9 million in the prior year.

• Email

  Four Indicted in Alleged College Spam Scheme

  Four men have been indicted on charges stemming from an alleged massive spam scheme that targeted some 8 million student e-mail addresses on more than 2,000 colleges and universities

• Agencies

  Situ8 Hires Erik McKinney as VP

  Situ8, the Chicago-based experiential agency, has hired Erik McKinney as vice president