Chief Marketer Staff

• Agencies

  USPS Posts $1.9 Billion Loss for Quarter

  The U.S. Postal Service posted a net loss of $1.9 billion for the second quarter, compared to a net loss of $707 million in the prior year. This marks the USPS

• Listline e-Newsletter 5/06

  All That Marketing is now managing this file of 89,977 direct mail-sold apparel buyers. Belardi Ostroy was the previous manger

• Agencies

  McDonald’s Accents McCafe Launch with Gift-Card Giveaways

  Quick service superpower McDonald’s is counting on espresso-based coffee drinks in its fight to win the caffeine wars in the morning daypart

• Agencies

  AARP Offers Membership With Free Health Screenings

  AARP is using free health screenings as an incentive to increase its membership and as a means to promote it message that preventative care is the key to lowering health care costs

• Agencies

  Choice is the Optimal Word in Employee Incentive Programs

  With the current recession, some recent studies actually show employee engagement scores to be higher, presumably because employees are afraid of losing their jobs and are working harder to maintain the status quo

• Agencies

  Kids are Using Coupons: Study

  Budgeting is a hot topic among families trying to explain to their children why dinner and a movie is no longer a given on Friday nights

• Agencies

  P&I Postscripts

  COUPONS INC.: has partnered with CVS, Walgreens, Kmart and H-E-B to supply printable coupons to their Web sites

• Harte-Hanks’ Income Drops In First Quarter

  Harte-Hanks generated $217.7 million during first-quarter 2009, an 18.9% decline from the $268.5 million it pulled in a year ago. The company’s net income dropped at a much faster rate, however, falling by 47.6% from $13.6 million to $7.1 million.

• InfoGroup Takes First-Quarter Loss

  InfoGroup recorded a loss of $9.3 million during first-quarter 2009, a reversal of fortunes from the $6.6 million in net income it generated a year earlier. The company

• Email

  EmailAppenders Back with New Web Site, New Name

  EmailAppenders—the controversial data seller that several marketers have accused of ripping them off in bad e-mail deals—has reappeared with a new Web site and a new name