Chief Marketer Staff

• What Makes Consumers Passionate About Brands?

  There are seven key ways to create passion and develop a deep relationship with consumers. When the pressures mount on the bottom line, CMOs typically look to the expense side of products, both R&D and marketing

• Rubin Is List Leader, Hatch Gets Industry Innovation Award

  Adrea Rubin, CEO of Adrea Rubin Marketing, has been named the Direct Marketing Association

• Agencies

  Standard Mail Rates Rise by an Average 3.8%

  Standard Mail and standard nonprofit rates increased an average of 3.8% on Monday

• Agencies

  Valassis’ Neighborhood Efforts More Profitable Than Shared Mail

  At quick glance, shared mail continued to bring in the biggest chunk of Valassis Communications Inc.

• Agencies

  Nautilus Sales Off Across All Operations

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• Chipotle Tackles Lack of Choice Perception

  People are creatures of habit. And there’s no better proof than the impetus behind a new Chipotle Mexican Grill campaign

• Agencies

  Small Changes and Planning Can Make Your Expires Work

  Sure, times are tough, money is tight and uncertainty is the mood of the moment. While a mailer’s first reaction might be to cut, cut, cut, it is also time for some reflection. Are you making the best possible use of your expires?

• Listline e-Newsletter 5/11

  Direct response TV is the source of 153,582 purchasers of a sealing system kit for interior and exterior use

• Story Worldwide’s New Creative Director Has Strong Editorial Background

  Keith Blanchard has joined marketing agency Story Worldwide as North American executive creative director.

• Agencies

  Canada Post Slightly Profitable In 2008

  Canada Post Corp. reported net income of $90 million on revenue of $7.73 billion during 2008. In 2007, Canada Post generated net income of $54 million on revenue of $7.47 billion.