Chief Marketer Staff

• Agencies

  Mail Stream: May 7

  Baby products retailer One Step Ahead has combined its catalog effot with Leaps & Bounds, which targets an older consumer. A new subscription mailer from Vanity Fair contains a bookmark/calendar freemium. And National Geographic is offering a radio premium as part of an involved mail package touting a geography book for children.

• May 15 Date For Quebecor World Reorganization Hearing

  The U.S. Bankruptcy Court will consider Quebecor World

• Agencies

  Revenue Drops, But Loss Remains Steady for Bluefly

  Online retailer Bluefly Inc. reported a first-quarter 2009 net loss of just under $3 million, only slightly deeper than the $2.9 million+ loss it reported during first quarter 2008.

• Agencies

  USPS Posts $1.9 Billion Loss for Quarter

  The U.S. Postal Service posted a net loss of $1.9 billion for the second quarter, compared to a net loss of $707 million in the prior year. This marks the USPS

• Listline e-Newsletter 5/06

  All That Marketing is now managing this file of 89,977 direct mail-sold apparel buyers. Belardi Ostroy was the previous manger

• Agencies

  McDonald’s Accents McCafe Launch with Gift-Card Giveaways

  Quick service superpower McDonald’s is counting on espresso-based coffee drinks in its fight to win the caffeine wars in the morning daypart

• Agencies

  AARP Offers Membership With Free Health Screenings

  AARP is using free health screenings as an incentive to increase its membership and as a means to promote it message that preventative care is the key to lowering health care costs

• Agencies

  Choice is the Optimal Word in Employee Incentive Programs

  With the current recession, some recent studies actually show employee engagement scores to be higher, presumably because employees are afraid of losing their jobs and are working harder to maintain the status quo

• Agencies

  Kids are Using Coupons: Study

  Budgeting is a hot topic among families trying to explain to their children why dinner and a movie is no longer a given on Friday nights

• Agencies

  P&I Postscripts

  COUPONS INC.: has partnered with CVS, Walgreens, Kmart and H-E-B to supply printable coupons to their Web sites