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Chief Marketer Staff

  • Agencies

    Meet the Broker: Mark Zilling

    Today, we meet Mark Zilling, senior vice president at MeritDirect. He’s specialized in the business-to-business arena ever since coming to the firm from Direct Media in 2001.

  • Listline e-Newsletter 5/14

    This file names 419,056 professional subscribers to magazines covering
    trucking, agriculture, construction, machine tools and other industries

  • Agencies

    Live from ANA: Approach to Innovation Sets MillerCoors Apart

    MillerCoors success formula is straightforward and frames what every marketer banks on: true innovation. But it’s how the beer maker arrives at that formula that sets them apart

  • TV a Crucial Branding Tool for Youth Market: Survey

    A new study from Viacom’s MTV Networks International finds, somewhat unsurprisingly, that television is the most effective way to market to young people 12-24 and has the greatest impact of any channel in shaping their purchasing decisions

  • Social

    Grove Park Spa gives Away 96 rooms in 90 Minutes via Twitter

    To celebrate its 96th year in operation, the Grove Park Inn Resort & Spa opted to do something most 96-year-olds don’t usually do: get onto Twitter

  • Agencies

    Papa John’s Founder Makes Pizza Deliveries

    The founder of Papa John’s is making pizza deliveries to surprised customers in a replica of the ’72 Camaro he sold 25 years ago to fund his start-up pizza business ago to fund his start-up pizza business.

  • News Briefs

    AMERICAN AIRLINES: has launched the “Capture the Flagship Experience” sweepstakes at to highlights the airline’s first and business class international service

  • Lyris Takes Loss In Third Quarter

    Online marketing firm Lyris generated $10.6 million in revenue during its third-quarter 2009, down from $10.9 million in third-quarter 2008. The company reported a $573,000 net loss, compared with $423,000 in net income a year ago

  • Telematch Acquires Phoenix Data Processing and Farm Market iD

    Information services provider Telematch, Inc. has acquired Phoenix Data Processing and Farm Market iD from their parent Multi Ag Media, LLC.

  • Acxiom Returns to Profitability In FY 2009

    Acxiom Corp. reported fiscal 2009 net income of $37.5 million, a turnaround from the $7.8 million net loss it took during its fiscal 2008. The company