Chief Marketer Staff

• Agencies

  Yankee Candle Losses Widen

  The Yankee Candle Co. Inc. posted a net loss of $11.5 million for the first quarter, compared to a net loss of $7.9 million in the prior year.

• Email

  BakBone Software Acquiring E-mail Firm ColdSpark

  Data security firm BakBone Software yesterday announced it is acquiring e-mail marketing software and infrastructure provider ColdSpark in a deal worth $15.9 million.

• Mobile

  More Users Recall Mobile Ads—Especially on the iPhone

  The proportion of U.S. mobile phone users who say they saw a mobile ad rose to 38% of subscribers in the first quarter of this year from 33% in Q4 2008

• Agencies

  Meet the Broker: Mark Zilling

  Today, we meet Mark Zilling, senior vice president at MeritDirect. He’s specialized in the business-to-business arena ever since coming to the firm from Direct Media in 2001.

• Listline e-Newsletter 5/14

  This file names 419,056 professional subscribers to magazines covering
  trucking, agriculture, construction, machine tools and other industries

• Agencies

  Live from ANA: Approach to Innovation Sets MillerCoors Apart

  MillerCoors success formula is straightforward and frames what every marketer banks on: true innovation. But it’s how the beer maker arrives at that formula that sets them apart

• TV a Crucial Branding Tool for Youth Market: Survey

  A new study from Viacom’s MTV Networks International finds, somewhat unsurprisingly, that television is the most effective way to market to young people 12-24 and has the greatest impact of any channel in shaping their purchasing decisions

• Social

  Grove Park Spa gives Away 96 rooms in 90 Minutes via Twitter

  To celebrate its 96th year in operation, the Grove Park Inn Resort & Spa opted to do something most 96-year-olds don’t usually do: get onto Twitter

• Agencies

  Papa John’s Founder Makes Pizza Deliveries

  The founder of Papa John’s is making pizza deliveries to surprised customers in a replica of the ’72 Camaro he sold 25 years ago to fund his start-up pizza business ago to fund his start-up pizza business.

• News Briefs

  AMERICAN AIRLINES: has launched the “Capture the Flagship Experience” sweepstakes at to highlights the airline’s first and business class international service