Chief Marketer Staff, Author at Chief Marketer

Email

Stupid PR Watch: ‘While We’re on the Subject…’

In an unusual move, Ford Motor Company last week put out a statement debunking a spam e-mail that has apparently been making the rounds

Email

EmailAppenders Disappears Again

Less than a month after reappearing as eAppendersWeb.com, EmailAppenders has seemingly disappeared again

Listline e-Newsletter 5/19

Statlistics has won management of this file which names 148,226 direct
mail sold last-12-month buyers. Millard Group was the previous manager

Agencies

Off the Beaten Path: 5 Uncommon Ways to Build an E-mail List

There are always the tried and true, conventional approaches to building an opt-in email database. If you haven’t done these yet, I’d suggest you start here

Digital

Digital Media and Traditional Media: Will it Blend?

Digital media and traditional media are at a crossroads – and when it comes to research and measurement, marketers are having difficulty knowing which way to turn

Agencies

Kris Wine Uses a Sweepstakes to Launch a U.S. Marketing Campaign

Kris, a Pinot Grigio handcrafted in Italy, is making a move to build its brand across the U.S. by launching its first marketing campaign

Agencies

Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning more heads than a Brangelina sighting. At this moment, anyone within a mile radius wants to engage with your client’s brand