Chief Marketer Staff, Author at Chief Marketer

Listline e-Newsletter 5/19

Statlistics has won management of this file which names 148,226 direct
mail sold last-12-month buyers. Millard Group was the previous manager

Agencies

Off the Beaten Path: 5 Uncommon Ways to Build an E-mail List

There are always the tried and true, conventional approaches to building an opt-in email database. If you haven’t done these yet, I’d suggest you start here

Digital

Digital Media and Traditional Media: Will it Blend?

Digital media and traditional media are at a crossroads – and when it comes to research and measurement, marketers are having difficulty knowing which way to turn

Agencies

Kris Wine Uses a Sweepstakes to Launch a U.S. Marketing Campaign

Kris, a Pinot Grigio handcrafted in Italy, is making a move to build its brand across the U.S. by launching its first marketing campaign

Agencies

Everything is in place. Permits. Vendors. Location. Spectacular pre-buzz canvassing. The branded vehicle is anchored in a high visibility area, turning more heads than a Brangelina sighting. At this moment, anyone within a mile radius wants to engage with your client’s brand

Coca Cola Seeks Teen Olympic Torchbearers

Coca-Cola is seeking nominations for 10 teenagers who will carry the Olympic Flame in the Vancouver 2010 Olympic Torch Relay next January

News Brief

REVOLUTION: the Chicago-based integrated sports marketing and media services agency has acquired Birdsong 3

Agencies

Merkle Acquires CognitiveData

Merkle, a database marketing agency, has acquired CognitiveDATA, a direct and database marketing Services Company serving retailers, insurance providers, nonprofits and financial services.

Agencies

Sales, Net Income Fall for Penney

First-quarter sales for J.C. Penney Co. decreased 5.9%, to $3.8 billion, down from $4.1 billion for the same period last year. For the period ended May 2, net income sank to $25 million, from a net income of $120 million last year. Same-store sales fell 7.5%.

Agencies