Chief Marketer Staff
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Agencies
Huggies Debuts a New Loyalty Program in 10 Million Mailing
Kimberly-Clark has launched a new loyalty program for its Huggies brand for the millennial mom
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Agencies
O’Charley’s Restaurants Offer Online Gift Cards
O’Charley’s inc., a Nashville-based chain of multi-concept restaurants, has added interactive, customizable gift cards to its online capability
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Agencies
Entertainment Coupons Gain Ground: Cereal Still Tops: Survey
Entertainment moved up in the ranks, to No. 3 from the No. 6 most popular online coupon category printed in April
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Agencies
P&I Postscripts
ADVERTISING SPCIALTY INSTITUTE: is presenting today a free virtual trade show for advertising specialty industry distributors
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NFL Affinity: New Media Second Place
In this promotion, Organic took traditional outdoor billboards appearing in two busy cities and converted them into gigantic interactive trivia games
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Nestlé Very Best Kids: Internet-based Loyalty Marketing winner
It’s a sign of the times. Ryan iDirect was tasked with cutting the budget by 20% while increasing membership in the Nestlé Very Best Kids program by 5%
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Email
Permission Marketing 10 Years Later
Ten years ago this month, Seth Godin published what many marketers at the time considered to be one of the most cockamamie books they had ever read
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Email
Stupid PR Watch: ‘While We’re on the Subject…’
In an unusual move, Ford Motor Company last week put out a statement debunking a spam e-mail that has apparently been making the rounds
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Email
EmailAppenders Disappears Again
Less than a month after reappearing as eAppendersWeb.com, EmailAppenders has seemingly disappeared again