Chief Marketer Staff, Author at Chief Marketer

Pedigree Million Dog Mosaic: Viral Winner

In addition to feeding and pampering dogs, Pedigree has for years been in the business of helping man’s best friend find loving homes

Jeep Wrangler Unlimited Terrain: Internet-based Trial Recruitment Winner

It was a group of talented flash developers at Organic that first spied the new 3D flash technology

True Value: Internet-based Trial Recruitment First Place

True Value has long thought of its stores as the hometown place to help do-it-yourself homeowners with maintenance and repair projects

America’s Cheer: New Media First Place

Bank of America has been an Olympic sponsor since 1992 and last year wanted to build excitement in the weeks and months leading up to the Summer Games, as well as after The Games ended

Agencies

Godiva Sweetens the Pot for Fans with New Loyalty Club

Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders.

Email

Ford Warns of E-mail Scam over Fusion Pricing

Ford Motor Co. is warning customers that e-mails purporting to come from its marketing team and offering to sell 2010 models of the Fusion Hybrid for almost half the sticker price are a hoax tied to the federal bailout of the auto industry

Agencies

Behavioral Ad Firm NebuAd Fades to Black

Behavioral ad targeting firm NebuAd has reportedly all but ceased operations, according to court papers filed in federal court in a privacy-invasion lawsuit against the start-up.

Agencies