Chief Marketer Staff

• Agencies

  AMP Energy Chases the Competition with a Major Sampling Campaign

  PepsiCo is backing a series of TV spots for its AMP Energy brand with a 25-market grassroots sampling campaign

• Agencies

  Burger King and Paramount Embark on Unprecedented Partnership

  Burger King has for the first time committed to one movie studio for its summer movie marketing. And in turn, Paramount Pictures is for the first time engaging in three consecutive move tie-ins with the same brand

• Word-of Mouth Marketing Takes on the Recession

  The dilemma many brands face today is trying to maintain, or dare we say, grow their sales in a near dormant economy with far fewer resources to execute consumer marketing programs

• Veteran GM Exec Joins Interpublic to Work on GM

  A veteran of General Motors has joined The Interpublic Group to work on GM marketing efforts

• News Briefs

  CARL’S JR.: is bringing back its award-winning Portobello Mushroom Six Dollar Burger as a permanent menu item

• Agencies

  Meet the Broker: Heidi Thibodeau

  Today we meet Heidi Thibodeau, vice president of brokerage at Millard Group Inc,. This 15-year industry vet counsels mailers not to give up on prospecting lest they be at a disadvantage when the economy recovers.

• Doritos: Internet-based Loyalty Marketing winner

  The Marketing Arm last May created an online reality game spanning a five-week period that resulted in a 200% increase in sales and a halo effect that boosted revenue another 150%

• Agencies

  Direct Mail Spending to Plummet, E-mail to Soar: Borrell

  Direct mail spending will drop 39% during the next five years from $49.7 billion in 2008 to $29.8 billion in 2013, according to a study released yesterday by Borrell Associates

• OTA Releases Draft of Trust Principles

  The Online Trust Association yesterday released a draft of its 2009 Online Trust Principles in an effort to set a series of guidelines companies can follow

• Mobile

  ExactTarget Unveils iPhone Application

  E-mail software-on-demand provider ExactTarget yesterday announced an application that allows its clients to access their accounts on iPhones