Chief Marketer Staff
-
America’s Cheer: New Media First Place
Bank of America has been an Olympic sponsor since 1992 and last year wanted to build excitement in the weeks and months leading up to the Summer Games, as well as after The Games ended
-
Agencies
Godiva Sweetens the Pot for Fans with New Loyalty Club
Luxury candy maker Godiva Chocolatier is launching its first loyalty program this spring, the Godiva Chocolate Rewards Club, offering fans of the confection free gifts and chocolate monthly for spending in Godiva retail stores, and free standard shipping for online orders.
-
Email
Ford Warns of E-mail Scam over Fusion Pricing
Ford Motor Co. is warning customers that e-mails purporting to come from its marketing team and offering to sell 2010 models of the Fusion Hybrid for almost half the sticker price are a hoax tied to the federal bailout of the auto industry
-
Agencies
Behavioral Ad Firm NebuAd Fades to Black
Behavioral ad targeting firm NebuAd has reportedly all but ceased operations, according to court papers filed in federal court in a privacy-invasion lawsuit against the start-up.
-
-
Listline e-Newsletter 5/20
This file offers 55,341 last-12-month direct mail sold buyers, 65% of whom are female
-
Yahoo Start Wearing Purple: Winner, Internet-based Loyalty Marketing, Promotional Web Site
Yahoo had a loyalty problem, so it created a grassroots promotion around one of it most coveted assets: the color purple
-
Agencies
Huggies Debuts a New Loyalty Program in 10 Million Mailing
Kimberly-Clark has launched a new loyalty program for its Huggies brand for the millennial mom
-
Agencies
O’Charley’s Restaurants Offer Online Gift Cards
O’Charley’s inc., a Nashville-based chain of multi-concept restaurants, has added interactive, customizable gift cards to its online capability
-
Agencies
Entertainment Coupons Gain Ground: Cereal Still Tops: Survey
Entertainment moved up in the ranks, to No. 3 from the No. 6 most popular online coupon category printed in April