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Chief Marketer Staff

  • Magnet Migrant Attraction: Email Marketing Winner

    Facing a national unemployment rate of only about 4% and tight labor shortages in key IT, engineering and healthcare fields, Immigration New Zealand, a division of the country’s Department of Labor, Began in 2007 to plan a campaign to draw overseas skilled workers to relocate to the country, targeting the U.S. and the U.K

  • Data & Analytics

    Hiring the Right Contractors for Multilingual Marketing

    While some companies have in-house resources for translation, many look outside for localization resources. Here’s some things to consider before you sign a contract

  • America Votes for its Favorite Simpsons Stamp

    In its never-ending quest to mine popular culture for products that will be collected at least as much as mailed, the U.S. Postal Service has put its Web site to use, taking the temperature of America on the question of their favorite “Simpsons” character

  • News Brief: May 21

    VITAMINWATER: and MYSPACE MUSIC are offering one free song download with every specially-marked “sync” bottle purchased

  • Tropicana Launches Online Community for Women

    Tropicana’s Trop50 brand has launched an online community called “The Juice” with women-oriented online communities Blogher.com and iVillage

  • Agencies

    JC Penney and Rascal Flatts to Promote American Living Brand

    JC Penney will hit the road next month to promote its American Living brand through its tour sponsorship of the band “Rascal Flatts”

  • Email

    Gather, Don’t Hunt for E-mail Addresses: Study

    A new study has taken a look at the best ways to grow e-mail subscriber files, but one worrisome finding is that 33% of all e-mail marketers don

  • IMA Awards

    View the list of IMA Award winners here! …

  • Reconstruct Your Target Market for the Recession

    Marketers had better start asking their customers and prospects what advertising medium they prefer. They’ll code their lists appropriately and improve their readership–and ultimately, their bottom line.

  • Four Tips To Make it Through the Downturn

    Despite the full-scale counterattack currently being waged by the public and private sectors, the economy continues to struggle. Advertising in particular is down, making it especially difficult for those of us in the media community