Chief Marketer Staff, Author at Chief Marketer

Four Tips for Dealing with Tricky Customer Decisions

Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.

Target Ties Social Media to Stores/Catalogs for Holidays

Target launches what it said is its, “most digitally enabled effort ever” and brings social media to stores and catalogs with a loop to Pinterest.

Agencies

How Chrysler’s Francois Scored Marketing Gold In Will Ferrell

The Fiat and Chrysler CMO has scored another major marketing coup with Will Ferrell’s Anchorman 2-based ad campaign for the new Dodge Durango.

Digital

Google Caught Testing Big Banner Ads on Search

After being “caught” testing a huge banner ad on a search results page, Google confirmed that it’s testing larger banner ads on results pages for brands.

Agencies

Why YOU Should Put Tons of Copy on Your Landing Pages

Here are 10 reasons why marketers should be liberal with the amount of copy they include on landing pages.

Agencies

85% of Web Pages Don’t Comply With TCPA Revisions

Just 15% of Web pages collecting contact information are complying with the new revisions to the Telephone Consumer Protection Act or TCPA.

Agencies

Why CMOs Must Embrace Responsibility for Revenue

In today’s business world, marketers who embrace their responsibility to advance revenue with in their organizations advance professionally.

3 Best Practices for Successful Landing Pages

It takes a lot of work to get people to your site. Here’s three best practices to build killer landing pages.

Agencies

Using Data to Give Experiences and Engagement Context

To connect with their audiences, marketers must place a greater emphasis on customers’ wants needs and desires.

Social

20 Tactics for Building a New Social Media Presence

Marketers who are charged with building social media presences from scratch have quite a task on their hands. The good news is that there are plenty of quick-win tactics to build audiences up to minimum critical mass.