Search

How to Build Loyalty with “Next Best” Customers

Converting next best customers to best customers by identifying specific segments that can be drilled down to identify incentives that motivate them.

Chief Marketer’s Annual Prospecting Survey

In this Tip Sheet, learn: Ideas for Grand Opening Promotions 7-Eleven’s Localized App Strategy Ways to Customize Loyalty Programs Missed Opportunities in Customer Loyalty Ideas to Steal from Red Roof Sponsored by:

Agencies

5 Tips for Creating Feel-good Connections from Sperry Top-Sider’s College Tour

When Sperry-Topsider headed west on its college tour, the objective wasn’t to sell its boat shoes, it was to make a feel-good connection with the students.

5 Bad B2B Content Marketing Habits

B2B marketers are slowly breaking bad content marketing habits, but many are lagging.

Social

World’s Top Brands are on Instagram

Some 71% of the world’s top brands are on Instagram and they are posting more than 50 times a month.

Data & Analytics

What Justin Timberlake Can Teach B2B Marketers

B2B marketers have a growing affinity for social media but still lack confidence in any social network not named LinkedIn. Some super advice here.

Agencies

The Five “Big Lies” CMOs are Told About Mobile

Here are five “big lies” that have hindered the mobile progress of brands worldwide.

Social

Pin Down Holiday Sales by Dominating Pinterest

Here are 6 tips to help retailers and brands unlock the potential of Pinterest by creating an engaging campaign that drives sales and increases SEO rankings.