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Chief Marketer Staff

  • Agencies

    Why Modern Marketers Need More Than Visitor Analytics

    In the past, Web marketers heavily relied upon visitor analytics to tell them how many visitors they got, where they came from and what pages they looked at. Today, marketers need much more than these basic insights.

  • Agencies

    Facebook Flies Solo With Mobile Ad Retargeting

    Facebook is expanding its retargeting technology to mobile devices, and this time it’s doing it without the help of any partners. The company will use its own tracking code and user data to fuel its retargeting.

  • Mobile

    5 App Marketing Campaigns for Improving User Engagement

    If your company has a mobile app that is in need of more engagement and personalization, there are a number of things you can try. Whatever the tactic, mobile marketers need to remember to use in-app messaging and push messaging together to engage users based on their location and current activity.

  • Digital

    3 Costly Conversion-Rate Optimization Mistakes

    When done well, conversion-rate optimization (CRO) can cut marketing costs and improve site performance. When done poorly, CRO can waste valuable time and money. Marketers need to be ready to combat three big enemies of effective CRO.

  • Agencies

    Google Will Show Users’ Names and Profile Photos in Ads

    Google has updated its terms of service to prepare for the inclusion of Google+ users’ names and profile photos in search results, reviews and ads. These “shared endorsements,” set to go live on Nov. 11, are meant to personalize recommendations.

  • Webinar Tech Trends

    In this Chief Marketer Tech Round-Up, learn how you can leverage social media tools to boost webinar registrations and attendance—and keep the connection going during and after the event. Discover: How to create more effective registration pages Ideas to amplify social sharing Ways to engage participants during events And more! Sponsored by:  

  • 37 Marketing Tools to Help You Spy on Your Competitors

    Marketers who spy on their competitors will learn a lot from their endeavors — good ideas and tactics to borrow, hard data to fuel improvements and areas to match the competition, among other things. These 37 tools can help them in their covert operations.

  • Agencies

    Instagram Promises In-Feed Ads in the ‘Next Couple Months’

    Brands that have been champing at the bit for the opportunity to run ads on Instagram only have to wait a couple more months, according to the company. As part of the announcement, Instagram reiterated a promise to its users.

  • Social

    4 Tips for Effective Native Advertising Using LinkedIn Sponsored Updates

    LinkedIn’s Sponsored Updates give advertisers the chance to promote their content on the social network. There are four key insights to remember when trying to maximize the opportunity.

  • Email

    8 Tried-and-True Email Marketing Strategies Marketers Should Know

    When it comes to email subject lines, marketers should avoid the “dead zone” of 60-70 characters. This is just one of the email marketing strategies backed by hard numbers and studies in this list, which will help marketers ensure that their messages stand out in crowded inboxes.