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Chief Marketer Staff

  • Verizon Wireless Storm Hunt: Mobile Marketing Second Place

    To build buzz around the launch of the Blackberry Storm, a new touch-screen handset on the Verizon Wireless network, Momentum opted for a scavenger hunt with mobile as the primary entry channel

  • Verizon Wireless The Fight for Gotham City: Mobile Marketing Second Place

    To tap into the expected success of the 2008 summer blockbuster “The Dark Knight” for both media sales and the promotion of a new handset, Verizon Wireless and Nokia turned to mobile social networking platform Limbo (now renamed Brighkite)

  • Monopoly at McDonald’s from The Marketing Store: Mobile Marketing Winner

    For the last few years, McDonald’s and its agency The Marketing Store have been fine-tuning the chain’s wildly successful October “’Monopoly at McDonald’s” promotion to increase player engagement, making changes that built play frequency

  • WWE SummerSlam: Promotional Web Site Second Place

    WWE SummerSlam is one of four annual pay-per-view wrestling events—among the 14 produced every year by WWE—that stand out for the large size of their broadcast and online audiences

  • Listline e-Newsletter 5/26

    In the past 30 days 25,415 Internet-generated individuals tested and
    purchased products in the categories of weight-loss, beauty, books, video

  • Magnet Migrant Attraction: Email Marketing Winner

    Facing a national unemployment rate of only about 4% and tight labor shortages in key IT, engineering and healthcare fields, Immigration New Zealand, a division of the country’s Department of Labor, Began in 2007 to plan a campaign to draw overseas skilled workers to relocate to the country, targeting the U.S. and the U.K

  • Data & Analytics

    Hiring the Right Contractors for Multilingual Marketing

    While some companies have in-house resources for translation, many look outside for localization resources. Here’s some things to consider before you sign a contract

  • America Votes for its Favorite Simpsons Stamp

    In its never-ending quest to mine popular culture for products that will be collected at least as much as mailed, the U.S. Postal Service has put its Web site to use, taking the temperature of America on the question of their favorite “Simpsons” character

  • News Brief: May 21

    VITAMINWATER: and MYSPACE MUSIC are offering one free song download with every specially-marked “sync” bottle purchased

  • Tropicana Launches Online Community for Women

    Tropicana’s Trop50 brand has launched an online community called “The Juice” with women-oriented online communities Blogher.com and iVillage