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Chief Marketer Staff

  • Lyris Special Report: Better Together: E-Mail and Social Media

    You probably want to increase response to your e-mail marketing campaigns. And, you probably also want to boost consumer engagement with your social media efforts. Pair the two together and you’ve got a winning combination

  • Mobile

    Victoria’s Secret Reaches for Mobile Shoppers

    Mobile is considered a highly personal medium, and intimate apparel retailer Victoria’s Secret is raising that intimacy bar with the soft launch of a new mobile e-commerce site and a text-message campaign to promote the site

  • Agencies

    Burger King Stages Family Fun Days

    Burger King is staging family fun days targeting African American families who can join the brand for a day of outdoor activities at parks in six cities

  • News Briefs

    SESAME WORKSHOP: has joined with the Department of Health & Human Services and the Ad Council to launch a national public service advertising campaign designed to encourage American families and children to protect themselves from the H1N1 flu virus

  • Agencies

    Direct Sales Increase Importance in Chico’s FAS Mix

    Direct sales, which amounted to $16 million, or 3.9%, of Chico

  • Lorton Data Acquires Aldata

    Lorton Data, a data quality and management services provider, has acquired Aldata

  • Agencies

    American Eagle’s Direct Sales Lead Retail In First Quarter

    Blame the slip in American Eagle’s first quarter sales on its retail operations. The company’s direct revenue jumped 26% over first-quarter 2008’s level, while same-store sales fell 10%.

  • Agencies

    Meet the Broker: Camille Yusuf

    Today we meet Camille Yusuf, account supervisor at the Cornerstone Group of Cos. in Toronto where she has been for nearly six years. Yusuf sees some opportunity for mailers into Canada right now because of the recession and the very different nature of the market there.

  • Listline e-Newsletter 5/27

    During the first quarter, 7,235 direct mail-sold individuals paid $39.95 for a money-making system.

  • OpenX Raises $10 Million in Third Round

    OpenX Technologies has raised $10 million in a third round of funding, bringing its total investment to $30.8 million, the online ad-serving technology provider announced earlier this week