Chief Marketer Staff

• Magnet Migrant Attraction: Search Marketing Winner

  To combat a shrinking population and one of the lowest unemployment rates in the world, Immigration New Zealand, a division of the country’s Department of Labor, Began in 2007 to plan a campaign to draw overseas skilled workers to relocate to the country, targeting the U.S. and the U.K.

• Cabela’s Using Search to Drive Offline Traffic: Search Marketing Second Place

  Outdoor outfitter Cabela’s, long a strong catalog and online seller, wanted to raise the visibility and the traffic counts of its brick-and-mortar retail locations

• Microsoft Office Live Small Business: Search Marketing First Place

  Microsoft’s Office Live Small Business is a turnkey software package that includes Web domain hosting, Web site building, e-mail and e-commerce and other tools a small business needs to operate on the Internet

• Verizon Wireless Storm Hunt: Mobile Marketing Second Place

  To build buzz around the launch of the Blackberry Storm, a new touch-screen handset on the Verizon Wireless network, Momentum opted for a scavenger hunt with mobile as the primary entry channel

• Verizon Wireless The Fight for Gotham City: Mobile Marketing Second Place

  To tap into the expected success of the 2008 summer blockbuster “The Dark Knight” for both media sales and the promotion of a new handset, Verizon Wireless and Nokia turned to mobile social networking platform Limbo (now renamed Brighkite)

• Monopoly at McDonald’s from The Marketing Store: Mobile Marketing Winner

  For the last few years, McDonald’s and its agency The Marketing Store have been fine-tuning the chain’s wildly successful October “’Monopoly at McDonald’s” promotion to increase player engagement, making changes that built play frequency

• WWE SummerSlam: Promotional Web Site Second Place

  WWE SummerSlam is one of four annual pay-per-view wrestling events—among the 14 produced every year by WWE—that stand out for the large size of their broadcast and online audiences

• Listline e-Newsletter 5/26

  In the past 30 days 25,415 Internet-generated individuals tested and
  purchased products in the categories of weight-loss, beauty, books, video

• Magnet Migrant Attraction: Email Marketing Winner

  Facing a national unemployment rate of only about 4% and tight labor shortages in key IT, engineering and healthcare fields, Immigration New Zealand, a division of the country’s Department of Labor, Began in 2007 to plan a campaign to draw overseas skilled workers to relocate to the country, targeting the U.S. and the U.K

• Data & Analytics

  Hiring the Right Contractors for Multilingual Marketing

  While some companies have in-house resources for translation, many look outside for localization resources. Here’s some things to consider before you sign a contract