Chief Marketer Staff

• Agencies

  Bank Customers Not Confident In Institutions: Survey

  Banks need to invest in hand-holding, according to a new survey: Only 9% of customers in Europe and the U.S. have confidence in financial institutions

• Agencies

  Mail Stream: May 27

  Beauty products marketer Pacifica has mailed a slim-jim catalog featuring herbal perfumes, soaps and soy candles. The National Parks Conservation Association has begun promoting its 2016 centennial, and wants recipients of a mail package to provide birthday donations. And artist book club North Light has released its spring 2009 catalog.

• Email

  Marketers Don’t Track E-mail by Source: ExactTarget

  Thirty two percent of marketers either rarely or never track the performance of their e-mail names by source, according to a recent study by e-mail marketing software-on-demand provider ExactTarget

• Email

  New Questionable List Firm, New Ties Emerge

  Yet another questionable firm touting e-mail lists has emerged and evidence indicates it may be related to EmailAppenders, a firm several marketers have accused of ripping them off

• Email

  Stupid Political Watch: Announcing Hillary Spam!

  Recently, I received an e-mail from New York Senator Kirsten Gillibrand, the woman who took Hillary Clinton

• Monopoly at McDonald’s: Email Marketing Second Place

  To build anticipation and awareness for its traditional October “Monopoly at McDonald’s” game promotion, the company and its agency The Marketing Store opted for a two-phased e-mail campaign

• Havaiana’s: Email Marketing First Place

  Premium beachwear company Havaianas wanted to e-market to its house list of more than 55,000 but wanted to protect its brand by making sure those e-mails were recognizable, seasonally relevant and valuable to the recipients

• Magnet Migrant Attraction: Search Marketing Winner

  To combat a shrinking population and one of the lowest unemployment rates in the world, Immigration New Zealand, a division of the country’s Department of Labor, Began in 2007 to plan a campaign to draw overseas skilled workers to relocate to the country, targeting the U.S. and the U.K.

• Cabela’s Using Search to Drive Offline Traffic: Search Marketing Second Place

  Outdoor outfitter Cabela’s, long a strong catalog and online seller, wanted to raise the visibility and the traffic counts of its brick-and-mortar retail locations

• Microsoft Office Live Small Business: Search Marketing First Place

  Microsoft’s Office Live Small Business is a turnkey software package that includes Web domain hosting, Web site building, e-mail and e-commerce and other tools a small business needs to operate on the Internet