Chief Marketer Staff, Author at Chief Marketer

As Economy Dips, Kids Clip Coupons Too

Times are tough for families. Mom and dad are constantly droning on and on about the dreaded word: budget. But kids, being kids, still want stuff. So

[What has the stronger pull in a down economy creative or offer?]

We are in one of the most transformational times for marketing and communications. For newspapers and trade publications, it is truly the Chaos Scenario

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Fairytale Brownie’s Magical Fall Mailing Strategy

As for most marketers, the last year or so hasn’t been exactly magical for Fairytale Brownies. Still, thanks to a plan of targeted marketing and budget

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The Essentials

Study Do a thorough marketing audit of your current and past marketing activities, competitor data, customer and prospect profiling/modeling, and primary

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How One Event Can Have Many Lives

Some 67% of marketing execs are investing in live events as part of their branded entertainment strategy, according to a new study by TBA Global and the

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First-Quarter Sales for Tiffany And Company Lose Luster

Jewelry marketer Tiffany & Co. saw its first-quarter sales drop from $668.1 million a year ago to $523.1 million during the quarter just ended. The company

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Circ Cuts Damp J. Crew’s Quarter

First-quarter direct response sales for apparel marketer J. Crew dropped 6%, slightly faster than the 5% dip in comparable store sales. While total revenue rose from $340.6 million a year ago to $345.8 million, the gains were due to additional stores.