Author

Chief Marketer Staff

  • Offer or Creative – Which Has the Stronger Pull?

    What works better in a down economy, a crackin’ offer and incentive, or innovative creative that builds the brand positioning? We offered a taste of Ron Jacobs and Paul Kuzma’s thoughts in the June/July issue of Chief Marketer. For their full arguments, read on…

  • 47/mr. youth

    If 30 is the new 20, 40 the new 30 and so on, then Mr. Youth should be able to keep its name indefinitely. Right now, the seven-year-old agency specializes

  • Agencies

    Getting Control is Many Marketers Biggest Operational Challenge

    Hurrah for modern times, when marketers are seen as the natural caretakers for business operations, and all data systems are accountable and integrated.

  • Agencies

    First-Quarter Sales for Tiffany And Company Lose Luster

    Jewelry marketer Tiffany & Co. saw its first-quarter sales drop from $668.1 million a year ago to $523.1 million during the quarter just ended. The company

  • Agencies

    Circ Cuts Damp J. Crew’s Quarter

    First-quarter direct response sales for apparel marketer J. Crew dropped 6%, slightly faster than the 5% dip in comparable store sales. While total revenue rose from $340.6 million a year ago to $345.8 million, the gains were due to additional stores.

  • Directory Firm R.H. Donnelley Enters Chapter 11 Protection

    R.H. Donnelley, a white- and yellow-pages directory firm, has filed for Chapter 11 reorganization protection in the U.S. Bankruptcy Court for the District of Delaware.

  • June/Jully Issue 2009

    Screw It, Let’s Ride: Harley-Davidson Retools Its Marketing; Offer or Creative – Which Has the Stronger Pull?; Does Your Branding Measure Up?

  • Listline e-Newsletter 5/28

    This multiple-source file names 230,000 builders, contractors and other
    construction professionals who

  • Lyris Special Report: Better Together: E-Mail and Social Media

    You probably want to increase response to your e-mail marketing campaigns. And, you probably also want to boost consumer engagement with your social media efforts. Pair the two together and you’ve got a winning combination

  • Mobile

    Victoria’s Secret Reaches for Mobile Shoppers

    Mobile is considered a highly personal medium, and intimate apparel retailer Victoria’s Secret is raising that intimacy bar with the soft launch of a new mobile e-commerce site and a text-message campaign to promote the site