Chief Marketer Staff

• Agencies

  What’s your offer and why should I care?

  As I sat down to type this article I noticed an online ad for Target touting $4 generic prescriptions and $10 for a 90-day supply. The ad is competing with Wal-Mart, Walgreens and CVS in my marketplace, among others, but the point is it made me think about perhaps getting my prescriptions filled at Target

• Top 10 E-mail Appending Mistakes to Avoid

  E-mail appending—where a vendor attempts to match e-mail addresses in its database to postal addresses in a client company’s house file—is a quick and effective way to build an e-mail database

• Sony Electronics Mission for a Million: Promotional Web Site Winner

  This six-week campaign, timed to build buzz last fall for Sony Pictures’ latest James Bond film “Quantum of Solace”, was also built to promote Sony Electronics’ hi-def products, taking players on a series of weekly spy missions

• Yahoo Start Wearing Purple: Promotional Web Site First Place

  Yahoo wanted to rally users around its iconic Internet brand in the face of increasing Web audience fragmentation and came up with a grassroots campaign built around a passion for its signature purple color and driving adherents to a special Flash-based microsite that housed the creative assets

• Email

  E-Mail Firm StrongMail Appoints Two Executives

  StrongMail Systems, Inc., has made two key appointments within its strategic services practice.

• Agencies

  Bank Customers Not Confident In Institutions: Survey

  Banks need to invest in hand-holding, according to a new survey: Only 9% of customers in Europe and the U.S. have confidence in financial institutions

• Agencies

  Mail Stream: May 27

  Beauty products marketer Pacifica has mailed a slim-jim catalog featuring herbal perfumes, soaps and soy candles. The National Parks Conservation Association has begun promoting its 2016 centennial, and wants recipients of a mail package to provide birthday donations. And artist book club North Light has released its spring 2009 catalog.

• Email

  Marketers Don’t Track E-mail by Source: ExactTarget

  Thirty two percent of marketers either rarely or never track the performance of their e-mail names by source, according to a recent study by e-mail marketing software-on-demand provider ExactTarget

• Email

  New Questionable List Firm, New Ties Emerge

  Yet another questionable firm touting e-mail lists has emerged and evidence indicates it may be related to EmailAppenders, a firm several marketers have accused of ripping them off

• Email

  Stupid Political Watch: Announcing Hillary Spam!

  Recently, I received an e-mail from New York Senator Kirsten Gillibrand, the woman who took Hillary Clinton