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Chief Marketer Staff

  • Agencies

    First-Quarter Sales for Tiffany And Company Lose Luster

    Jewelry marketer Tiffany & Co. saw its first-quarter sales drop from $668.1 million a year ago to $523.1 million during the quarter just ended. The company

  • Agencies

    Circ Cuts Damp J. Crew’s Quarter

    First-quarter direct response sales for apparel marketer J. Crew dropped 6%, slightly faster than the 5% dip in comparable store sales. While total revenue rose from $340.6 million a year ago to $345.8 million, the gains were due to additional stores.

  • Directory Firm R.H. Donnelley Enters Chapter 11 Protection

    R.H. Donnelley, a white- and yellow-pages directory firm, has filed for Chapter 11 reorganization protection in the U.S. Bankruptcy Court for the District of Delaware.

  • June/Jully Issue 2009

    Screw It, Let’s Ride: Harley-Davidson Retools Its Marketing; Offer or Creative – Which Has the Stronger Pull?; Does Your Branding Measure Up?

  • Listline e-Newsletter 5/28

    This multiple-source file names 230,000 builders, contractors and other
    construction professionals who

  • Lyris Special Report: Better Together: E-Mail and Social Media

    You probably want to increase response to your e-mail marketing campaigns. And, you probably also want to boost consumer engagement with your social media efforts. Pair the two together and you’ve got a winning combination

  • Mobile

    Victoria’s Secret Reaches for Mobile Shoppers

    Mobile is considered a highly personal medium, and intimate apparel retailer Victoria’s Secret is raising that intimacy bar with the soft launch of a new mobile e-commerce site and a text-message campaign to promote the site

  • Agencies

    Burger King Stages Family Fun Days

    Burger King is staging family fun days targeting African American families who can join the brand for a day of outdoor activities at parks in six cities

  • News Briefs

    SESAME WORKSHOP: has joined with the Department of Health & Human Services and the Ad Council to launch a national public service advertising campaign designed to encourage American families and children to protect themselves from the H1N1 flu virus

  • Agencies

    Direct Sales Increase Importance in Chico’s FAS Mix

    Direct sales, which amounted to $16 million, or 3.9%, of Chico