Chief Marketer Staff

• Agencies

  As Economy Dips, Kids Clip Coupons Too

  Times are tough for families. Mom and dad are constantly droning on and on about the dreaded word: budget. But kids, being kids, still want stuff. So

• [What has the stronger pull in a down economy creative or offer?]

  We are in one of the most transformational times for marketing and communications. For newspapers and trade publications, it is truly the Chaos Scenario

• Agencies

  Fairytale Brownie’s Magical Fall Mailing Strategy

  As for most marketers, the last year or so hasn’t been exactly magical for Fairytale Brownies. Still, thanks to a plan of targeted marketing and budget

• Agencies

  The Essentials

  Study Do a thorough marketing audit of your current and past marketing activities, competitor data, customer and prospect profiling/modeling, and primary

• Agencies

  How One Event Can Have Many Lives

  Some 67% of marketing execs are investing in live events as part of their branded entertainment strategy, according to a new study by TBA Global and the

• 30/ERIc MOWER AND ASSOCIATES

  At Eric Mower & Associates, the wheels turn continuously to help the agency better understand the connection between shoppers, consumers and retailers.

• Agencies

  Taco Maker Goes Mobile to Reach Families

  Late last year The Taco Maker, a quick-service Mexican chain based in Puerto Rico and Orlando, FL, decided the economic time was right to start selling

• Agency of the Year

  Every Friday afternoon, somebody breaks out the wine and cheese at Catapult Action-Biased Marketing offices across the country. The employees sip and

• THE BIG EASY MARK

  The night before ACCM began in New Orleans, my coworkers Jim and Tim and I were walking down Bourbon Street. An official-looking guy pops out of nowhere

• A MATTER OF TRUST

  Why did the country choose to elect Barack Obama as president? It came down to the hardest thing in the world to earn, and the easiest thing to lose trust.