Chief Marketer Staff

• Agencies

  To Engage High-Potential Customers, Focus on their Behavior

  Many organizations have figured out how to use data to better serve their customers. It helps them optimally stock grocery aisles, price hotel rooms,

• Measuring the Value of Online Fan Communities

  Sure, it makes sense for most businesses to follow their customers into the world of social media. But before doing so, they must have a firm grasp on

• Google Loosens Up on Brands

  When Google speaks, search marketers listen. And the search superpower has just given voice to some new rules about using trademarked terms in the body

• ALPHABETICAL INDEX

  AGENCY RANK A SQUARED GROUP 83 ACTIVE MARKETING GROUP 35 AIM 76 ALCONE MARKETING GROUP 23 ALL TERRAIN 91 AMMO MARKETING 92 AMP AGENCY 24 AMPLIFY SPORTS

• THE MANY BRANCHES OF ONE EVENT

  PERFORMANCES EDITED DOWN TO BITE-SIZE PIECES FOR GAC.COM, HARDROCK.COM AND FOR VIEWING ON MOBILE PHONES MINUTE-LONG ENTERTAINMENT PIECES PLAY THROUGHOUT

• Offer or Creative – Which Has the Stronger Pull?

  What works better in a down economy, a crackin’ offer and incentive, or innovative creative that builds the brand positioning? We offered a taste of Ron Jacobs and Paul Kuzma’s thoughts in the June/July issue of Chief Marketer. For their full arguments, read on…

• 47/mr. youth

  If 30 is the new 20, 40 the new 30 and so on, then Mr. Youth should be able to keep its name indefinitely. Right now, the seven-year-old agency specializes

• Agencies

  Getting Control is Many Marketers Biggest Operational Challenge

  Hurrah for modern times, when marketers are seen as the natural caretakers for business operations, and all data systems are accountable and integrated.

• HAIR TODAY, GONE TOMORROW

  Okay, I admit it: I watch Project Runway. Religiously. I watch the show’s finale with my wife with the same enthusiasm that I reserve for Game 7 of the

• Agencies

  Ways to Improve Your Contest Reponse and ROI

  The Subway Scrabble game, which incorporates hundreds of millions of game pieces on Subway cups and sub wraps, will soon begin its annual run. Each year