Chief Marketer Staff, Author at Chief Marketer

What’s More Important, Offer or Creative?

I read a lot of creative briefs. Some read like action movie scripts, some like comedies. Most bore me to tears. Lately, many are focused on especially

Rubber, Meet Road

For Both Its Traditional Riders and These New Prospects, Harley is deploying every tool in the digital marketing kit, from Facebook pages to online video

Agencies

Consumers Green in Hearts–But Not So Much in Carts

Shoppers are green in their hearts. But in their shopping carts? That’s another story. A new study by the Grocery Manufacturers Association and Deloitte

4/bENSUSSEN DEUTSCH & ASSOCIATES, INC.

It was 25 years ago when two kids, Jay Deutsch, 16, and Eric Bensussen, 19, believed they could start a sports marketing company. The two lived three

Agencies

Hyatt Debuts Biggest Loyalty Promo Ever

How do You Promote a Lodging Loyalty Program when businesses are slashing travel and consumers are perfecting the stay-cation? Chief Marketer spoke to

Targeting Tools Can Make CPG Online Dollars Go Further

In the Down Economy, more consumer packaged goods (CPG) companies are turning online to connect with consumers and offer discounts. Many studies have

Cabela’s Search Campaign Draws a Bullseye

If you’ve ever been to one of outdoor outfitter Cabela’s retail locations, you’d remember it. The company, which started out selling fishing lures by

36/velocity sports & entertainment

Velocity wants to make it clear: They’re about more than just sports sponsorships and properties. We characterize ourselves as lifestyle marketers, says

Tips For Reaching Customers Online

Brand agency Empower Media Marketing collaborated with ad network Undertone Network on the first-ever digital ad campaign for Long John Silver’s restaurants

Agencies

In Telemarketing, Don’t Forget the Human Touch

A call my mother-in-law recently received led her to praise yes, you read that right, praise a telemarketer. A rep of the Disabled American Veterans called