Author

Chief Marketer Staff

  • Google Loosens Up on Brands

    When Google speaks, search marketers listen. And the search superpower has just given voice to some new rules about using trademarked terms in the body

  • ALPHABETICAL INDEX

    AGENCY RANK A SQUARED GROUP 83 ACTIVE MARKETING GROUP 35 AIM 76 ALCONE MARKETING GROUP 23 ALL TERRAIN 91 AMMO MARKETING 92 AMP AGENCY 24 AMPLIFY SPORTS

  • Offer or Creative – Which Has the Stronger Pull?

    What works better in a down economy, a crackin’ offer and incentive, or innovative creative that builds the brand positioning? We offered a taste of Ron Jacobs and Paul Kuzma’s thoughts in the June/July issue of Chief Marketer. For their full arguments, read on…

  • 47/mr. youth

    If 30 is the new 20, 40 the new 30 and so on, then Mr. Youth should be able to keep its name indefinitely. Right now, the seven-year-old agency specializes

  • Agencies

    Getting Control is Many Marketers Biggest Operational Challenge

    Hurrah for modern times, when marketers are seen as the natural caretakers for business operations, and all data systems are accountable and integrated.

  • THE MANY BRANCHES OF ONE EVENT

    PERFORMANCES EDITED DOWN TO BITE-SIZE PIECES FOR GAC.COM, HARDROCK.COM AND FOR VIEWING ON MOBILE PHONES MINUTE-LONG ENTERTAINMENT PIECES PLAY THROUGHOUT

  • HAIR TODAY, GONE TOMORROW

    Okay, I admit it: I watch Project Runway. Religiously. I watch the show’s finale with my wife with the same enthusiasm that I reserve for Game 7 of the

  • Agencies

    Ways to Improve Your Contest Reponse and ROI

    The Subway Scrabble game, which incorporates hundreds of millions of game pieces on Subway cups and sub wraps, will soon begin its annual run. Each year

  • Social To Get Less Friendly

    It may seem like everyone and his brother is into social networking. But marketers aren’t convinced that popularity will translate into effective promotion.

  • The Chieftains

    QUESTION: IS GREEN MARKETING HERE TO STAY? or ARE OTHER FACTORS SUCH AS PRICE OR VALUE LIKELY TO OUTWEIGH ECOLOGY IN CUSTOMERS’ VALUES? AVI SAVAR, FOUNDER