Chief Marketer Staff
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Agencies
Tips For Making More Effective Premium Purchases
Plan longer, save more. Per-unit costs are significantly lower with volume purchases. So rather than buying fewer items now to save in the short term,
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Digital
Is An Unclicked Banner a Wasted Effort?
If a Web banner or display ad doesn’t get clicked on, is it wasted marketing effort? Not necessarily, says a new study from interactive agency iProspect,
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Agencies
Godiva Launches First Loyalty Program
Everyone loves giving gifts. And everyone loves getting something for themselves even more. That’s why the perks of Godiva Chocolatier’s first-ever loyalty
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Is Pay Per Click Losing Punch?
Are paid search listings declining as a traffic driver? Hitwise analyst Heather Hopkins found that in the month before May 9, 2009, only 7.25% of traffic
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Agencies
CM Listline: A Digital Spin on Insert Media
Traditional Insert Media Programs come in many flavors, like package inserts, ride-along programs and statement stuffers. These programs have been around
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A FRESH FACE
Last fall, Freshworks set a record. The agency was a winner in five Pro Award categories for its 7-Eleven Simpsons Movie Kwik-E-Mart campaign, the most
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Agencies
Realtor Promotes Agency With Online Reality Series
Sarah Bandy is a real estate agent in the upscale NYC suburb of Colts Neck, NJ. In The Amazing Race that is today’s market, she wants to be a and she
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Agencies
DM-Style Metrics Can Help Your Branding Efforts Measure Up
It’s no secret that today many brand marketers are taking cues from direct marketers. They’re making their campaigns measurable and discovering the power
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Wineries Uncork Web Marketing Strategy
For the Monterey County Vintners & Growers Foundation (MCVGF), print mailings were once considered the strongest promotional grapevine. Today, rising
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Agencies
In B-to-B, Think Before You Call
In B-to-B, Think Before You Call When the economy goes south, many business-to-business firms immediately head to the phone without any real solid plan.