Chief Marketer Staff

• 4/bENSUSSEN DEUTSCH & ASSOCIATES, INC.

  It was 25 years ago when two kids, Jay Deutsch, 16, and Eric Bensussen, 19, believed they could start a sports marketing company. The two lived three

• Agencies

  Hyatt Debuts Biggest Loyalty Promo Ever

  How do You Promote a Lodging Loyalty Program when businesses are slashing travel and consumers are perfecting the stay-cation? Chief Marketer spoke to

• Targeting Tools Can Make CPG Online Dollars Go Further

  In the Down Economy, more consumer packaged goods (CPG) companies are turning online to connect with consumers and offer discounts. Many studies have

• Cabela’s Search Campaign Draws a Bullseye

  If you’ve ever been to one of outdoor outfitter Cabela’s retail locations, you’d remember it. The company, which started out selling fishing lures by

• Tips For Reaching Customers Online

  Brand agency Empower Media Marketing collaborated with ad network Undertone Network on the first-ever digital ad campaign for Long John Silver’s restaurants

• Agencies

  In Telemarketing, Don’t Forget the Human Touch

  A call my mother-in-law recently received led her to praise yes, you read that right, praise a telemarketer. A rep of the Disabled American Veterans called

• Email

  Help! I’ve Been Blacklisted!

  As much as marketers complain about Spamhaus, most experts believe the anti-spam e-mail blacklist maintainer has done far more good for the e-mail ecosystem

• Agencies

  To Engage High-Potential Customers, Focus on their Behavior

  Many organizations have figured out how to use data to better serve their customers. It helps them optimally stock grocery aisles, price hotel rooms,

• Agencies

  A New Prize Category: Viral Influence

  Pssst, pass it along. Ikea is doing it, and so are Glamour.tv and Nike. Doing what, you ask? Why, adding a new winner category to games, sweepstakes and

• Measuring the Value of Online Fan Communities

  Sure, it makes sense for most businesses to follow their customers into the world of social media. But before doing so, they must have a firm grasp on