Metal Mettle
Remember when it used to really mean something if you had a gold credit card? And you were really important if you were approved for platinum ?
Those days are over. A friend recently received a mailing informing them they were pre-approved for a First USA titanium Visa, offering “unique savings and service gold and platinum cards can’t match.”
The allure of service and savings is enticing, but somehow we can’t take seriously the idea that the metal is responsible. If that’s true, we’ll look forward to the campaign targeting aluminum Visas to low-income, high-risk consumers.
What’s next? Why restrain credit to earthly or even real metals and ores? How about a kryptonite card? Think of the branding possibilities. There’d have to be a gold kryptonite card, and a red, and a blue…we can see Lex Luthor as the celebrity spokesperson already.
