Chief Marketer Staff

• Digital

  Is An Unclicked Banner a Wasted Effort?

  If a Web banner or display ad doesn’t get clicked on, is it wasted marketing effort? Not necessarily, says a new study from interactive agency iProspect,

• Agencies

  Godiva Launches First Loyalty Program

  Everyone loves giving gifts. And everyone loves getting something for themselves even more. That’s why the perks of Godiva Chocolatier’s first-ever loyalty

• Is Pay Per Click Losing Punch?

  Are paid search listings declining as a traffic driver? Hitwise analyst Heather Hopkins found that in the month before May 9, 2009, only 7.25% of traffic

• Agencies

  CM Listline: A Digital Spin on Insert Media

  Traditional Insert Media Programs come in many flavors, like package inserts, ride-along programs and statement stuffers. These programs have been around

• A FRESH FACE

  Last fall, Freshworks set a record. The agency was a winner in five Pro Award categories for its 7-Eleven Simpsons Movie Kwik-E-Mart campaign, the most

• Agencies

  Realtor Promotes Agency With Online Reality Series

  Sarah Bandy is a real estate agent in the upscale NYC suburb of Colts Neck, NJ. In The Amazing Race that is today’s market, she wants to be a and she

• Hotel Chocolat Checks In to US Market

  London-based Hotel Chocolat quietly moved into the American market last year, taking an under the radar approach to launching its brand online. But the

• Agencies

  In B-to-B, Think Before You Call

  In B-to-B, Think Before You Call When the economy goes south, many business-to-business firms immediately head to the phone without any real solid plan.

• Agencies

  Play it Safe

  Don’t cut corners when it comes to finding a marketing partner that can guarantee products are compliant and safe. Brett Marz, a partner at Bamko, offers

• Agencies

  On the Fly

  Kodak took advantage of an unexpected opportunity with its PGA Tour partnership in April at the Shell Houston Open. One of the holes had water along the