Chief Marketer Staff

• Digital

  Greenpeace Launches iPhone App

  APPS ARE SWELL. They put restaurant guides and the ability to generate fart sounds at will right in your pocket. But can they raise a nonprofit’s profile

• Agencies

  Marketers Taking Advantage of Phones’ Mobility

  Marketers are slowly taking advantage of one particular facet of the mobile phone: It goes just about anywhere. The latest to see the virtue of ubiquity

• Agencies

  What’s More Important, Offer or Creative?

  I read a lot of creative briefs. Some read like action movie scripts, some like comedies. Most bore me to tears. Lately, many are focused on especially

• Email

  #$%-in Alt Tags…

  A graphic artist for a co-op advertising firm apparently had a really bad day recently and it showed up in an ALT tag in one of his or her company mailings.

• Agencies

  Mobile Ads Up–No Thanks to iPhone

  U.S. mobile ads are set to grow from $169 million in 2008 to $229 million this year, according to a projection from media forecasting agency Magna. Most

• Agencies

  Buzzing Around

  Italian winemaker Kris is hoping a promotion with Vespa will give its Pinot Grigio brand some traction in the U.S. The first leg of the campaign is a

• Targeting Tools Can Make CPG Online Dollars Go Further

  In the Down Economy, more consumer packaged goods (CPG) companies are turning online to connect with consumers and offer discounts. Many studies have

• Cabela’s Search Campaign Draws a Bullseye

  If you’ve ever been to one of outdoor outfitter Cabela’s retail locations, you’d remember it. The company, which started out selling fishing lures by

• 36/velocity sports & entertainment

  Velocity wants to make it clear: They’re about more than just sports sponsorships and properties. We characterize ourselves as lifestyle marketers, says

• Rubber, Meet Road

  For Both Its Traditional Riders and These New Prospects, Harley is deploying every tool in the digital marketing kit, from Facebook pages to online video