Chief Marketer Staff
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26/Pierce
If you’re in the business of producing experiential campaigns within retail stores as it’s coming to be know then there really can’t be a better partner
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Listline e-Newsletter 6/01
Chilcutt Direct Marketing has assumed management of this file, which names 42,600 direct mail-sold subscribers
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Chief Marketer Sweepstakes Rules
1. Introduction: Chief Marketer, a publication of Penton Media, Inc. (“Sponsor”) is offering this Online Sweepstakes (“Sweepstakes”). NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCE OF WINNING. …
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Hotel Chocolat Checks In to US Market
London-based Hotel Chocolat quietly moved into the American market last year, taking an under the radar approach to launching its brand online. But the
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Agencies
In B-to-B, Think Before You Call
In B-to-B, Think Before You Call When the economy goes south, many business-to-business firms immediately head to the phone without any real solid plan.
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Agencies
Play it Safe
Don’t cut corners when it comes to finding a marketing partner that can guarantee products are compliant and safe. Brett Marz, a partner at Bamko, offers
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Agencies
On the Fly
Kodak took advantage of an unexpected opportunity with its PGA Tour partnership in April at the Shell Houston Open. One of the holes had water along the
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ECONOMIC STABILITY
Aside from an increased interest in coupons, the economic downturn looks to have had little effect on people’s e-mail-inspired purchases, according to
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Email
Social Media and E-mail Work Together
Sure, these days everyone and their grandma literally, their grandma is creating a Facebook page to keep up with their peeps. Indeed, a year ago, member