Chief Marketer Staff

• Is Pay Per Click Losing Punch?

  Are paid search listings declining as a traffic driver? Hitwise analyst Heather Hopkins found that in the month before May 9, 2009, only 7.25% of traffic

• Agencies

  CM Listline: A Digital Spin on Insert Media

  Traditional Insert Media Programs come in many flavors, like package inserts, ride-along programs and statement stuffers. These programs have been around

• A FRESH FACE

  Last fall, Freshworks set a record. The agency was a winner in five Pro Award categories for its 7-Eleven Simpsons Movie Kwik-E-Mart campaign, the most

• Agencies

  Realtor Promotes Agency With Online Reality Series

  Sarah Bandy is a real estate agent in the upscale NYC suburb of Colts Neck, NJ. In The Amazing Race that is today’s market, she wants to be a and she

• Hotel Chocolat Checks In to US Market

  London-based Hotel Chocolat quietly moved into the American market last year, taking an under the radar approach to launching its brand online. But the

• Agencies

  In B-to-B, Think Before You Call

  In B-to-B, Think Before You Call When the economy goes south, many business-to-business firms immediately head to the phone without any real solid plan.

• Agencies

  Play it Safe

  Don’t cut corners when it comes to finding a marketing partner that can guarantee products are compliant and safe. Brett Marz, a partner at Bamko, offers

• Agencies

  On the Fly

  Kodak took advantage of an unexpected opportunity with its PGA Tour partnership in April at the Shell Houston Open. One of the holes had water along the

• ECONOMIC STABILITY

  Aside from an increased interest in coupons, the economic downturn looks to have had little effect on people’s e-mail-inspired purchases, according to

• Email

  Social Media and E-mail Work Together

  Sure, these days everyone and their grandma literally, their grandma is creating a Facebook page to keep up with their peeps. Indeed, a year ago, member