Chief Marketer Staff

• Agencies

  Mobile Ads Up–No Thanks to iPhone

  U.S. mobile ads are set to grow from $169 million in 2008 to $229 million this year, according to a projection from media forecasting agency Magna. Most

• Agencies

  Buzzing Around

  Italian winemaker Kris is hoping a promotion with Vespa will give its Pinot Grigio brand some traction in the U.S. The first leg of the campaign is a

• Agencies

  Marketers Taking Advantage of Phones’ Mobility

  Marketers are slowly taking advantage of one particular facet of the mobile phone: It goes just about anywhere. The latest to see the virtue of ubiquity

• 36/velocity sports & entertainment

  Velocity wants to make it clear: They’re about more than just sports sponsorships and properties. We characterize ourselves as lifestyle marketers, says

• Rubber, Meet Road

  For Both Its Traditional Riders and These New Prospects, Harley is deploying every tool in the digital marketing kit, from Facebook pages to online video

• Agencies

  Consumers Green in Hearts–But Not So Much in Carts

  Shoppers are green in their hearts. But in their shopping carts? That’s another story. A new study by the Grocery Manufacturers Association and Deloitte

• 4/bENSUSSEN DEUTSCH & ASSOCIATES, INC.

  It was 25 years ago when two kids, Jay Deutsch, 16, and Eric Bensussen, 19, believed they could start a sports marketing company. The two lived three

• Agencies

  Hyatt Debuts Biggest Loyalty Promo Ever

  How do You Promote a Lodging Loyalty Program when businesses are slashing travel and consumers are perfecting the stay-cation? Chief Marketer spoke to

• Targeting Tools Can Make CPG Online Dollars Go Further

  In the Down Economy, more consumer packaged goods (CPG) companies are turning online to connect with consumers and offer discounts. Many studies have

• Cabela’s Search Campaign Draws a Bullseye

  If you’ve ever been to one of outdoor outfitter Cabela’s retail locations, you’d remember it. The company, which started out selling fishing lures by