Chief Marketer Staff, Author at Chief Marketer

Is Pay Per Click Losing Punch?

Are paid search listings declining as a traffic driver? Hitwise analyst Heather Hopkins found that in the month before May 9, 2009, only 7.25% of traffic

Agencies

CM Listline: A Digital Spin on Insert Media

Traditional Insert Media Programs come in many flavors, like package inserts, ride-along programs and statement stuffers. These programs have been around

A FRESH FACE

Last fall, Freshworks set a record. The agency was a winner in five Pro Award categories for its 7-Eleven Simpsons Movie Kwik-E-Mart campaign, the most

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Realtor Promotes Agency With Online Reality Series

Sarah Bandy is a real estate agent in the upscale NYC suburb of Colts Neck, NJ. In The Amazing Race that is today’s market, she wants to be a and she

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DM-Style Metrics Can Help Your Branding Efforts Measure Up

It’s no secret that today many brand marketers are taking cues from direct marketers. They’re making their campaigns measurable and discovering the power

Wineries Uncork Web Marketing Strategy

For the Monterey County Vintners & Growers Foundation (MCVGF), print mailings were once considered the strongest promotional grapevine. Today, rising

Digital

Is An Unclicked Banner a Wasted Effort?

If a Web banner or display ad doesn’t get clicked on, is it wasted marketing effort? Not necessarily, says a new study from interactive agency iProspect,

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In B-to-B, Think Before You Call

In B-to-B, Think Before You Call When the economy goes south, many business-to-business firms immediately head to the phone without any real solid plan.

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Play it Safe

Don’t cut corners when it comes to finding a marketing partner that can guarantee products are compliant and safe. Brett Marz, a partner at Bamko, offers

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On the Fly

Kodak took advantage of an unexpected opportunity with its PGA Tour partnership in April at the Shell Houston Open. One of the holes had water along the