Chief Marketer Staff
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Finding Ways for Athletes to Leverage Your Social Media
As we all rush to update our Facebook profiles, send out our latest Twitter feed or wonder what to do with our MySpace page, there are a few social media stars who have gained a following worth capitalizing
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Agencies
Focus on Current Customers to Ring the Register
A luxury marketers’ best investment is to use their systems to know the customer that is shopping and direct their marketing efforts to capturing a majority share of their wallet
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Social
One In Five Gen Yers Use Twitter: Study
Is Twitter, the much-ballyhooed series of 140-character microposts, the best way to reach Generation Y, the old teenagers and young adults just starting to collect their first paychecks? Maybe not.
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In Campaign Creative, Do What Works Best for You—And Not Them
Back then, you and I may have met.
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G2 Direct & Digital Promotes Laiks to head Strategy
Relationship marketing agency G2 Direct & Digital has promoted Martin Laiks to lead the agency’s strategy group
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In-Game Ads to Hit $1B in Five Years: Forecast
Media analyst firm Screen Digest predicts that the increasing audience and reach of video games will fuel brand interest in integrating with electronic play over the next five years
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Agencies
Papa John’s Ties Virtual Game to Founder’s Pizza Deliveries
Papa John’s is further immersing its customers in its brand with a new online experience that supports a summer campaign that has the company founder making personal pizza deliveries to customers
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The 2009 Promo 100
Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order
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26/Pierce
If you’re in the business of producing experiential campaigns within retail stores as it’s coming to be know then there really can’t be a better partner
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