Chief Marketer Staff

• Agencies

  In B-to-B, Think Before You Call

  In B-to-B, Think Before You Call When the economy goes south, many business-to-business firms immediately head to the phone without any real solid plan.

• Agencies

  Play it Safe

  Don’t cut corners when it comes to finding a marketing partner that can guarantee products are compliant and safe. Brett Marz, a partner at Bamko, offers

• Agencies

  On the Fly

  Kodak took advantage of an unexpected opportunity with its PGA Tour partnership in April at the Shell Houston Open. One of the holes had water along the

• ECONOMIC STABILITY

  Aside from an increased interest in coupons, the economic downturn looks to have had little effect on people’s e-mail-inspired purchases, according to

• Email

  Social Media and E-mail Work Together

  Sure, these days everyone and their grandma literally, their grandma is creating a Facebook page to keep up with their peeps. Indeed, a year ago, member

• Agencies

  When It Comes to Customer Service, Don’t Play Dead

  Last Month Verizon Wireless Lost Me as a Customerand then won me back a few days later. One recent weekend, I lost my phone. What was I to do? I was still

• El Pollo Loco Launches Grilled Chicken Fight

  Sometimes Attack Marketing Works Out even better than the commanders strategized. Take Southwestern chicken chain El Pollo Loco. When KFC launched grilled

• Agencies

  And Down They Go

  Mailing list prices dropped during this spring across nearly all categories, with permission-based consumer e-mail lists showing the biggest year-over-year

• Agencies

  As Economy Dips, Kids Clip Coupons Too

  Times are tough for families. Mom and dad are constantly droning on and on about the dreaded word: budget. But kids, being kids, still want stuff. So

• [What has the stronger pull in a down economy creative or offer?]

  We are in one of the most transformational times for marketing and communications. For newspapers and trade publications, it is truly the Chaos Scenario