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Chief Marketer Staff

  • Tips For Reaching Customers Online

    Brand agency Empower Media Marketing collaborated with ad network Undertone Network on the first-ever digital ad campaign for Long John Silver’s restaurants

  • Agencies

    In Telemarketing, Don’t Forget the Human Touch

    A call my mother-in-law recently received led her to praise yes, you read that right, praise a telemarketer. A rep of the Disabled American Veterans called

  • Email

    Help! I’ve Been Blacklisted!

    As much as marketers complain about Spamhaus, most experts believe the anti-spam e-mail blacklist maintainer has done far more good for the e-mail ecosystem

  • Agencies

    To Engage High-Potential Customers, Focus on their Behavior

    Many organizations have figured out how to use data to better serve their customers. It helps them optimally stock grocery aisles, price hotel rooms,

  • Agencies

    A New Prize Category: Viral Influence

    Pssst, pass it along. Ikea is doing it, and so are Glamour.tv and Nike. Doing what, you ask? Why, adding a new winner category to games, sweepstakes and

  • Measuring the Value of Online Fan Communities

    Sure, it makes sense for most businesses to follow their customers into the world of social media. But before doing so, they must have a firm grasp on

  • Google Loosens Up on Brands

    When Google speaks, search marketers listen. And the search superpower has just given voice to some new rules about using trademarked terms in the body

  • ALPHABETICAL INDEX

    AGENCY RANK A SQUARED GROUP 83 ACTIVE MARKETING GROUP 35 AIM 76 ALCONE MARKETING GROUP 23 ALL TERRAIN 91 AMMO MARKETING 92 AMP AGENCY 24 AMPLIFY SPORTS

  • Offer or Creative – Which Has the Stronger Pull?

    What works better in a down economy, a crackin’ offer and incentive, or innovative creative that builds the brand positioning? We offered a taste of Ron Jacobs and Paul Kuzma’s thoughts in the June/July issue of Chief Marketer. For their full arguments, read on…

  • 47/mr. youth

    If 30 is the new 20, 40 the new 30 and so on, then Mr. Youth should be able to keep its name indefinitely. Right now, the seven-year-old agency specializes