Chief Marketer Staff

• 30/ERIc MOWER AND ASSOCIATES

  At Eric Mower & Associates, the wheels turn continuously to help the agency better understand the connection between shoppers, consumers and retailers.

• Agencies

  Taco Maker Goes Mobile to Reach Families

  Late last year The Taco Maker, a quick-service Mexican chain based in Puerto Rico and Orlando, FL, decided the economic time was right to start selling

• Agency of the Year

  Every Friday afternoon, somebody breaks out the wine and cheese at Catapult Action-Biased Marketing offices across the country. The employees sip and

• A MATTER OF TRUST

  Why did the country choose to elect Barack Obama as president? It came down to the hardest thing in the world to earn, and the easiest thing to lose trust.

• Cheerwine’s Time Has Come for a National Brand Push

  What is it about carbonation and the Confederacy? Coca-Cola, Pepsi, Mountain Dew and Dr Pepper all have Southern roots and all have grown into global

• Digital

  Greenpeace Launches iPhone App

  APPS ARE SWELL. They put restaurant guides and the ability to generate fart sounds at will right in your pocket. But can they raise a nonprofit’s profile

• CM POLL: Just for You

  Petite Treats What’s the little luxury you won’t give up in the down economy? A quality alcoholic libation42% Premium chocolates23% High-end cosmetics17%

• THE BIG EASY MARK

  The night before ACCM began in New Orleans, my coworkers Jim and Tim and I were walking down Bourbon Street. An official-looking guy pops out of nowhere

• Email

  #$%-in Alt Tags…

  A graphic artist for a co-op advertising firm apparently had a really bad day recently and it showed up in an ALT tag in one of his or her company mailings.

• Agencies

  Mobile Ads Up–No Thanks to iPhone

  U.S. mobile ads are set to grow from $169 million in 2008 to $229 million this year, according to a projection from media forecasting agency Magna. Most