Chief Marketer Staff
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Agencies
The Five “Big Lies” CMOs are Told About Mobile
Here are five “big lies” that have hindered the mobile progress of brands worldwide.
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Social
Pin Down Holiday Sales by Dominating Pinterest
Here are 6 tips to help retailers and brands unlock the potential of Pinterest by creating an engaging campaign that drives sales and increases SEO rankings.
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Agencies
Four Tips for Dealing with Tricky Customer Decisions
Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.
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Agencies
Target Ties Social Media to Stores/Catalogs for Holidays
Target launches what it said is its, “most digitally enabled effort ever” and brings social media to stores and catalogs with a loop to Pinterest.
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Agencies
How Chrysler’s Francois Scored Marketing Gold In Will Ferrell
The Fiat and Chrysler CMO has scored another major marketing coup with Will Ferrell’s Anchorman 2-based ad campaign for the new Dodge Durango.
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Digital
Google Caught Testing Big Banner Ads on Search
After being “caught” testing a huge banner ad on a search results page, Google confirmed that it’s testing larger banner ads on results pages for brands.
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Agencies
Why YOU Should Put Tons of Copy on Your Landing Pages
Here are 10 reasons why marketers should be liberal with the amount of copy they include on landing pages.
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Agencies
85% of Web Pages Don’t Comply With TCPA Revisions
Just 15% of Web pages collecting contact information are complying with the new revisions to the Telephone Consumer Protection Act or TCPA.
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Agencies
Why CMOs Must Embrace Responsibility for Revenue
In today’s business world, marketers who embrace their responsibility to advance revenue with in their organizations advance professionally.
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3 Best Practices for Successful Landing Pages
It takes a lot of work to get people to your site. Here’s three best practices to build killer landing pages.
