Chief Marketer Staff
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Digital
Don’t Chase One Single Keyword—Even if Your Client Wants You To
This author takes us through a host of factors working against keyword search, missed opportunities, the right approach to keyword targeting and much more.
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Digital
Unconventional Marketing Gets Attention for Charities
Charities and their agencies are taking bigger risks with unconventional marketing and provocative ads to get noticed.
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Agencies
CVS, Office Max, Toys R’ Us Top List of Best Mobile Sites
The Search Agency has released a list of Fortune’s Top 100 brands mobile sites, ranked by a number of criteria.
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Social
Teens Migrate to Social Spaces Beyond Facebook
Teens are moving away from Facebook in favor of other social sites, according to a study from GlobalWebIndex.
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Social
Billboard Puts a Fresh Twist on a Niche Social Network
Billboard uses social TV to promote its Music Awards and this authors tells us how they did it.
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Agencies
Solving the Big Data Challenge
When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.
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Agencies
Socializing Data – The Marketing Game Changer
Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.
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Social
Michael Kors Places First Instagram Ad and Gets Rewarded
Michael Kors was the first brand to place an Instagram ad and got rewarded for its gamble.
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Digital
Tips & Tricks to Scale Content Marketing
Content marketing is on the minds of most marketers today and this video offers a refresher on how to make sure you can scale your content to the max.
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Mobile
Mobile Devices Turn Turkey Day to Shopping Day
On Thanksgiving day, consumers who shun racing out to the mall in favor of sitting down with family, may be hiding their mobile devices under the table.
