Mag Sweeps Settlement
American Family Publishers, Jersey City, NJ, and New York State Attorney General Dennis C. Vacco concluded an $800,000 settlement that will compensate
Articles by Chief Marketer Staff
New Products
That's a Wrap CapBanners can transform a cap simply by applying a banner across the front of an existing cap. The banners from Sales Ahead!, Irvine, CA,
Account-Specific Spotlight: Atlanta
There's been a second march on Atlanta, and the victors this time are Publix and Wal-Mart. The two chains have captured a combined 25 share in the last
Oh, Baby
Mack Jenks spent a little time with his calculator before settling on the prize package for Gerber Rewards. The baby food leader wanted to "give away
Answers First, Questions Later
Nobody who's read this magazine for any length of time could fault it for not advancing the cause of promotions. After all, promo is our name and what
Looking for Loyalty in All the Right Places
Loyalty has long been a sought-after attribute. Think of Ronald Reagan's Oliver North, Johnny Carson's Ed McMahon, and the Cleveland Browns fans patiently
Making History
Amazingly, 1998 was a major milestone for two driving forces: it was NAS-CAR's 50th anniversary and Goodyear's 100th anniversary. With all the hoopla
We’re Going to Disney World!
What we see, of course, is the finished product, the catchy headline of the press release or the inviting ad that says: Sears Offers Adventure of the
Samsung Launches a Motor Business
Samsung entered the automobile business in 1995 and, under the new Samsung Motors division, introduced its first car in February. The company's successful
Viewpoint
Question: What is the future of Internet promotion? I believe it's bright. Through the Internet we have an opportunity to make promotions look and feel
