The Premium as Brand-Builder
When Perugina wanted an incentive to capture Mother's Day gift buyers last year, an off-the-shelf premium was not in the cards. The chocolatier packed
Articles by Chief Marketer Staff
The Executer’s Tale
First the compelling lead draws in your attention, and before you know it you are hooked into the full power of the message . . .Nice, huh? That's what
Agencies: Who’s News
Global Branding Omnicom agency TLP has formed TLPlanet, branding a new global agency network for handling its world business. TLPlanet's backbone are
People: Agency Moves
Stephen O'Shea named executive vp, group account director, to head a new sales promotion marketing division created in a reorganization at Marketing Corporation
Second Wave
IT'S WELL INTO HARVEST time in the cranberry bogs of Massachusetts, and Ocean Spray's marketing staff is still working overtime.Ocean Spray is working
CLUBS & CONTINUITY
Webstakes Two years ago, Steven Krein launched Webstakes with a simple idea. Marketers needed a way to get surfers to touch down on their page, and Krein's
Chain Link
Shopping Habits Do Prepared Home Meal purchasers leave the supermarket with a couple of carts crammed to the rims with goodies? Not so, says New York
Cats Come Home
NEW YORK The longest-running musical on Broadway will finally be as close as your home TV. Andrew Lloyd Webber's Cats was filmed in a special London performance
Budget’s Big Blast
Perhaps the name Budget reacts with the well-burnished executive ego like some image-tarnishing oxidizing agent. No matter. Marketers at Budget Rent a
CBS Casts Eye On Promotion
Promotion agencies owned by CBS Radio, including New York-based WINS Promotion Group, are changing to a single name as the CBS division positions its
