Chief Marketer Staff

• In Campaign Creative, Do What Works Best for You—And Not Them

  Back then, you and I may have met.

• G2 Direct & Digital Promotes Laiks to head Strategy

  Relationship marketing agency G2 Direct & Digital has promoted Martin Laiks to lead the agency’s strategy group

• In-Game Ads to Hit $1B in Five Years: Forecast

  Media analyst firm Screen Digest predicts that the increasing audience and reach of video games will fuel brand interest in integrating with electronic play over the next five years

• Agencies

  Papa John’s Ties Virtual Game to Founder’s Pizza Deliveries

  Papa John’s is further immersing its customers in its brand with a new online experience that supports a summer campaign that has the company founder making personal pizza deliveries to customers

• The 2009 Promo 100

  Looking for an agency? You’ve come to the right place. There are 100 shops listed here, everything from start-ups to mega-conglomerates, ranked in order

• 26/Pierce

  If you’re in the business of producing experiential campaigns within retail stores as it’s coming to be know then there really can’t be a better partner

• Agencies

  Mail Stream: June 1

  Gander Mountain

• Listline e-Newsletter 6/01

  Chilcutt Direct Marketing has assumed management of this file, which names 42,600 direct mail-sold subscribers

• Chief Marketer Sweepstakes Rules

  1. Introduction: Chief Marketer, a publication of Penton Media, Inc. (“Sponsor”) is offering this Online Sweepstakes (“Sweepstakes”). NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT IMPROVE YOUR CHANCE OF WINNING. …

• Agencies

  Ways to Improve Your Contest Reponse and ROI

  The Subway Scrabble game, which incorporates hundreds of millions of game pieces on Subway cups and sub wraps, will soon begin its annual run. Each year