Chief Marketer Staff
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Agencies
Who’s Gray and Gray?
Michael Gray will change the name of his agency, Gray and Gray Advertising Inc., as soon as he thinks of a new name.Not that he wants to-he has little
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Agencies
The Click-Through War
Who’s got the better click-through rate on Web banner advertising-Flycast or DoubleClick? And should anyone even care?In March, RelevantKnowledge, Chicago,
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Agencies
Pac Bell Backs Off Telemarketing Plan
Pacific Bell is backing down from a plan to telemarket its services to customers with unpublished phone numbers.The phone company filed a request with
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Agencies
Elvis Fans
Despite his enduring popularity, obtaining lists of Elvis Presley’s fans is no easy task. Elvis Presley Enterprises keeps a tight grip on memorabilia
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Agencies
Building Custom Models for Potential Mailers
If you own a large active or inactive customer file and you’re not building custom list rental models for potential list users then you’re probably missing
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Agencies
Market Research Spotlights Web Commerce
Internet watcher Forrester Research Inc., Cambridge, MA, launched a service April 28 called On-line Retail Strategies to focus on Internet selling.The
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Agencies
On the Move
Paragren Technologies, Reston, VA, has named Anthony Agresta director of product management; James Stafford director of sales consulting; Suzanne Porter-Kuchay
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Agencies
Universal Solution
In one year, online sales for AnotherUniverse.com have grown from 3% to 25% of the catalog’s total business.Steve Milo, president of the Baltimore-based
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Agencies
Tobacco Ad Ban Proposed
The proposal for a ban on tobacco advertising across Europe gets little support from most marketers. Few would go so far as to suggest it is actually