Chief Marketer Staff, Author at Chief Marketer

GO AHEAD They’re Listening

If a tree falls in a forest and there is no speech recognition software around, does the impact of the tree on the ground make a sound?The question is

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Right Out of the Banner

For the Mother’s Day selling season, 1-800-Flowers and Godiva Chocolatier launched Internet ads that allow consumers to order a limited number of products

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The New PMG

One thing’s for sure: The new postmaster general has a sense of humor.”I originally thought this was an early rate implementation gala,” quipped William

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If Your Caddy Zigs, Does Your Jaguar Jag?

A brutal question: When was the last time national advertising for automobiles caused you to take any positive action other than stifling a yawn? Or scratching

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Tobacco Ad Ban Proposed

The proposal for a ban on tobacco advertising across Europe gets little support from most marketers. Few would go so far as to suggest it is actually

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Aw, Rats-Socks and Underwear!

I’ve written in this space before about all the nifty, neat, sometimes useful but often downright odd stuff one brings back from conferences.Look around

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RadioShack Tunes in a Growth Frequency

When RadioShack began a program to increase its revenue by 10% and its profit by 20%, prospecting for new customers as a strategy was never considered.

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Get Off Your Duff – Take Responsibility

Despite all that’s been said about the need to learn how to market in an increasingly electronic age, there’s no disputing that hard-copy messaging will

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America’s Business

For as long as any of us can remember, direct mail has been under attack for what many see as violations of privacy. We’ve become notorious for what the

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DM DYNASTIES: Eh, Bob’s Your Father

REPORTER CALLING Neodata Systems recently was a little confused when the company operator switched him over to Bob Wientzen. Wait a second. How was the