Chief Marketer Staff
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SIMPLY Irresistible
1. Send ‘Em One White Sock Too often, “we want you back” appeals are boring.But they don’t have to be. Take a look at what the marketing managers at Ansett
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Smart Bombing
The 31 American Tire & Service Co. stores under Scott Hook’s oversight had participated in mass advertising programs before, but in late 1997 Hook wanted
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Right Out of the Banner
For the Mother’s Day selling season, 1-800-Flowers and Godiva Chocolatier launched Internet ads that allow consumers to order a limited number of products
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DISNEY DIRECT MARKETING
Michael Eisner, the high-powered CEO of The Walt Disney Co., has a simple formula for his managers: You have to achieve regular annual growth of 20% to
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PROMOTIONS: Paint It Yellow and Call It Cheese
We finally finished digging through all the paraphernalia we brought back from the London DM Fair and came up with this neat item from Outside the Box
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GO AHEAD They’re Listening
If a tree falls in a forest and there is no speech recognition software around, does the impact of the tree on the ground make a sound?The question is
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Hall of Fame
Quick-name those people and/or companies you feel had the most influence on the catalog industry over the last few decades. Even harder, name those who